July 8th, 2013
July 8th, 2013
In order to increase deliveries of its most popular types of ammunition and bullets, Hornady announced that it will temporarily suspend production of 150 bullet types and 150 ammo types. IMPORTANT: These bullet and ammo products are NOT being discontinued. Rather, these less-popular, suspended items will simply not be produced for the remainder of 2013. By doing this, Hornady can reduce tool/machinery changes and thereby increase production of products in highest demand. On July 2nd, Hornady issued this statement:
Dear Hornady Customer:
As you are aware, 2013 has been one of the most challenging years ever in the sporting arms industry. We are proud of the increases in production we have achieved this year, but we are still faced witha demand that exceeds our ability to produce.
In efforts to increase production, we have reviewed everything, refining procedures, adding people, and equipment when possible. One area that will help us produce more: cutting the number of changeovers in our production machinery.
In order to reduce changeovers, we are announceing the temporary suspension of over 150 ammunition items and 150 bullet items, for the balance of 2013.
Attached you will find the list of items that will be suspended. Our plan is to remove the orders for these items from our system, beginning July 10th, and notify you of the cancellations. We will continue to monitor and update this list as the market conditions change.
Our goal is to try to deliver more to every customer, and while this may impact certain categories, our overall delivery should improve.
Hornady has listed the suspended bullet/ammo items in ten pages of attachments sent out to Hornady wholesalers and retailers. One representative page (covering 6mm, 6.5mm, and 7mm bullets) is shown below. This is NOT the complete list — there are TEN (10) pages! Click on each link below to see suspended items listed by caliber, small to large.
Suspension List Contents by Page
1. Suspended Bullets .17 -.25 Caliber
2. Suspended Bullets .270 – .32 Caliber
3. Suspended Bullets .338 – .475 Caliber
4. Suspended Bullets 6mm – 7mm (See at right)
5. Suspended Bullets 8mm – 9mm and Suspended .17 – .223 Ammo
6. Suspended Ammo, .223, .243, 25-06, 270 Win, 280 Rem, 30 Carbine
7. Suspended Ammo 300 Wby Mag, 300 Win Mag, 30-06 Spr, 303 Brit
8. Suspended ammo 6.5 Creed, 6.5×55, 6.8 SPC, 7mm Rem Mag, 7×57 and la...
9. Suspended ammo 30-30, .308 Win, .338 Lap, .338 Win Mag, 35 Whelen, ...
10. Suspended ammo .357 Sig, 38 SPL, 380 ACP, 40 SW, 41 Mag, 44 Mag, 45...
Notable Bullets on the Suspended List:
22832 – 22 Cal .224 80gr A-Max
22420 – 6mm .243 75gr V-Max
24562 – 6mm .243 105gr A-Max
26101 – 6.5mm .243 100gr A-Max
29402 – 7mm .284 162gr A-Max
29405 – 7mm .285 162gr BTHP Match
30314 – 30 Cal .308 155gr A-Max Moly
30715 – 30 Cal .308 178gr BTHP Match
30733 – 30 Cal .308 208gr BTHP Match
33102 – 338 Cal .338 200gr SST
Note, the above selection of “notable bullets” is just a “short list” of items that caught our attention. Remember 150 bullet types are being suspended for the balance of the year. With some items on the list, partial orders will be filled, or current orders will be filled, but no new orders taken.
July 9th, 2013
We reported yesterday that Hornady, in an effort to increase overall production, will suspend production of 150 bullet types and 150 ammunition types for the balance of 2013. Upon reading this story, many readers grew concerned, perhaps because they did not realize that Hornady is actually stepping up production of its most popular bullets and ammo types. By temporarily suspending production of less-popular products, Hornady can reduce assembly line change-overs and thereby increase production. Hornady explains that this strategy allows it to: “focus our efforts on the most popular and highest-demand products and ship more total product.” In the months ahead, Hornady will continue to produce over 270 different projectiles and over 140 types of loaded ammo. As Steve Hornady says: “There is something in there for everyone….”
Upon seeing ten-page-long list of suspended products, readers may have become overly concerned because they did not realize that Hornady will continue to churn out hundreds of bullet types and ammo types — and, in fact, the most popular products will now be manufactured in greater-than-ever quantities. Readers asked “So what products will Hornady continue to produce?” On its website, Hornady now lists all the high-demand bullets and ammo types that remain in production for the balance of 2013.
Steve Hornady Talks to Customers
In this video, Hornady President Steve Hornady explains the decision to suspend production of some items in order to increase production of Hornady’s high-demand bullet types and ammunition types.
Steve Hornady Explains New Production Strategies (July 8, 2013):
On its website, Hornady has posted a Product Availability Update, which explains why Hornady is suspending production of some products:
One area that we have identified that will enable us to increase production, is the minimization of machinery downtime. The largest period of downtime our machines experience is during change over and retooling to convert a machine from manufacturing one bullet or cartridge to another. Under normal market conditions, we can keep the supply chain full by making popular items on a regular basis and keeping specialty or less-used products on a seasonal basis. However, with demand at record levels, it has become difficult to justify shutting down a machine to change it over to produce a product of less demand. Therefore, we are temporarily suspending some items in order to focus our efforts on the most popular and highest demand products and ship more total product.
We realize that many of the suspended items are going to disappoint some of our customers. We have painstakingly reviewed our order status and order history and unfortunately had to make some tough decisions. It wasn’t easy, but we know that we will do a better job of servicing the industry as a whole by focusing on the items of highest demand.
We are not alone; this is effectively already happening throughout our industry, but is accomplished through selective manufacture with no notification to the industry. We are simply making every effort to be up-front about our plans to maximize production.
Again, this is only temporary. This is not a permanent suspension. We will continue to push as hard as we can to meet the demand of our industry and will produce our full catalog of items as soon as we can. Please know that nobody wants to produce more and get our product to into your hands more than we do.