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'Game of Thrones' Sets Piracy World Record, But Does HBO Care?
Due to the relative inaccessibility of HBO in most parts of the world, hidden behind a cable subscription paywall, then a separate subscription just for the channel itself, the channel sees piracy rates like no other. That’s especially true for its most popular show, Game of Thrones, which is usually the most pirated program of the year, every year.
But this weekend, the show broke a piracy world record after one of the most talked about episodes ever aired. Everyone wanted to see what all the fuss was about at the royal wedding (no spoilers here), and as such, the episode was downloaded 1.5 million people downloaded the episode in the first day. The record? That 193,418 were sharing a single file of the episode simultaneously. The previous record was 171,572 people sharing one copy of the Game of Thrones season three finale.
So, this seems like a pretty big deal, and the fact that HBO already has a streaming service in place, HBO Go, would indicate that a solution to this problem is obvious. HBO should unlock Go from the need to have a cable subscription. $15 a month gets you unlimited access to all their programming, and no need to order 300 other channels you couldn’t care less about.
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That’s the utopic view of the situation, but unfortunately it overlooks many important factors. The biggest one is that HBO is owned by Time Warner Cable , a cable company. They have little reason to encourage people to cancel their cable after they can get HBO by itself. Furthermore, they really don’t seem to care about Game of Thrones piracy much at all. Time Warner CEO Jeff Bewkes explains:
'Game of Thrones' Sets Piracy World Record, But Does HBO ...
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