The Music Industry Is Literally Brainwashing You to Like Bad Pop Songs — Here's How

The Music Industry Is Literally Brainwashing You to Like Bad Pop Songs — Here's How



Last summer it was "Blurred Lines." This summer it's "Fancy." Every year, there's a new song that we all hate until we don't anymore (seeplaycounts). And it turns out that's because we were brainwashed to like them.

Research suggests that repeated exposure is a much more surefire way of getting the general public to like a song than writing one that suits their taste. Based on an fMRI study in 2011, we now know that the emotional centers of the brain — including the reward centers — are more active when people hear songs they've been played before. In fact, those brain areas are more active even than when people hear unfamiliar songs that are far better fits with their musical taste.

This happens more often than you might think. After a couple dozen unintentional listens, many of us may find ourselves changing our initial opinions about a song — eventually admitting that, really, Katy Perry's "Dark Horse" isn't as awful as it sounds. PBS' Idea Channel's Mike Rugnetta explains, it's akin to a musical "Stockholm syndrome," a term used originally by criminologist Nils Bejerot to describe a phenomenon in which victims of kidnapping may begin to sympathize with their captors over time.

Most people assume that they hear a song everywhere because it's popular. That's not the case — a song is popular because it's played everywhere. It is technically illegal for major labels to pay radio stations directly to play certain songs, but that doesn't mean it doesn't happen. The phenomenon is called "payola" (an amalgam of the words pay and Victrola), and it was rampant in the 1960s up through the '80s, during which period the music industry was literally run by the mob. It still happens today, even though it isn't as blatant. Labels pay independent promoters to "incentivize" radio stations to play their music, or create program caps to make sure a song gets enough plays to have its effect. There's real neuroscience behind the strategy: If you hear something enough, you'll start to like it.

That Stockholm effect happens with culture, too. The scientific term for this phenomenon is the "mere exposure effect," discovered in the '60s by Robert Zajonc, and it can apply to anything — images, shapes, songs or people. In his study, participants reported liking songs more the second and third times they were exposed to them. This same response occurred even when participants weren't aware of any previous exposure. It seems then that people can easily mistake the fluidity of their ability to identify and fully comprehend a song with actually liking it. So once a song gets stuck in your head it may quickly transition from being irritating to being beloved. A good example of this is the inexplicable popularity of ear worms like the Black Eyed Peas' truly heinous "I Gotta Feeling."

Other scientific factors matter just as much, though. The context in which you hear a song is often just as important as the qualities of the song itself in communicating meaning, and the more times it's forced upon us the more opportunities we have to make positive associations. If someone hears Ariana Grande's smash hit "Problem" every time they're out with their friends, they will likely start to associate it with good times and good feelings regardless of the song's actual lyrics. Songs that the industry foists upon us constantly, then, have a far better shot at becoming popular than ones without the machine behind them.

Ultimately, we have way less of an idea of why we like the things we do. Numerous social and cognitive factors make it very easy for the pop music industry to gather an audience for artists they decide are worth promoting, and once we've been initiated to those artists, there's no turning back. The industry knows that well, and they manipulate it constantly. But even amidst all that science and big business maneuvering, there's one truth: If you play a really bad song too much, people will still figure it out for themselves.

Views: 195

Replies to This Discussion

Thankfully, pop music has never held me hostage. I really don't understand how people can listen to it frankly. I mean, there's a few songs and artists that come along from time to time that are really good but most pop music SUCKS, especially nowadays. What a perfect way to dumb people down... with mindless, formula driven music. I know that I get dumber just by listening to a couple minutes of the crap. ;)

RSS

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

cheeki kea commented on Sandy's photo
Thumbnail

FB_IMG_1711502430662

"( sadly ) The unvaccinated sportsman or woman has an ( unfair ) advantage on the field or water…"
41 minutes ago
cheeki kea favorited Sandy's photo
1 hour ago
cheeki kea commented on Doc Vega's blog post Was Sabotage or Terrorism used in the Collapse of the Francis Scott Key Bridge?
" Oh Wow Terrorism!/sabotage? Are you sure you want to know more prey tell. Could be a rabbit…"
1 hour ago
Less Prone commented on Doc Vega's blog post Was Sabotage or Terrorism used in the Collapse of the Francis Scott Key Bridge?
"Perfect for destroying the supply chain. It could well have been intentional."
16 hours ago
Less Prone favorited Doc Vega's blog post Was Sabotage or Terrorism used in the Collapse of the Francis Scott Key Bridge?
16 hours ago
Doc Vega posted blog posts
18 hours ago
rlionhearted_3 posted photos
21 hours ago
rlionhearted_3 favorited Doc Vega's photo
21 hours ago
tjdavis posted a video

Alabama’s Biggest Secret - Operation Paperclip 🇺🇸

In the north of Alabama is the city of Huntsville. It's here where German scientists built NASA in secrecy after World War II. Operation Paperclip is still s...
yesterday
tjdavis posted a photo
yesterday
Doc Vega commented on Doc Vega's blog post Americans You’re Being Squeezed Out!
"Cheeki kea always nice to her you chime in and you're damn right! "
yesterday
Doc Vega commented on Doc Vega's blog post Americans You’re Being Squeezed Out!
"Les Prone thanks for your support Dude! "
yesterday
Doc Vega posted a photo

The inconvenient truth

Trump spells it out!
yesterday
Sandy posted a photo
Wednesday
Less Prone favorited Doc Vega's blog post What Made the Founding Fathers of America so Brilliant?
Tuesday
Less Prone commented on Doc Vega's blog post Why didn't the Archeological World Announce Proof that Jesus Lived?
"Motives of Joe, to shit in the well by showing totally irrelevant proof?"
Tuesday
Doc Vega commented on Doc Vega's blog post Why didn't the Archeological World Announce Proof that Jesus Lived?
"Less, Motives of Wyatt or Joe? What archeologist wouldn't want proof of Jesus as part of his…"
Tuesday
Doc Vega commented on Doc Vega's blog post Why didn't the Archeological World Announce Proof that Jesus Lived?
"Less Prone, Considering Joe Rogan to be the gatekeeper of anything is just short of ridiculous the…"
Tuesday
Doc Vega posted a blog post
Tuesday
MAC posted a video

Don't Go To Hong Kong Now (Even on Connecting Flights)

Secure your privacy with Surfshark! Enter coupon code laowhy86 for an extra 3 months free at https://Surfshark.deals/laowhy86Article 23 in Hong Kong is real,...
Tuesday

© 2024   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted