In January, Facebook introduced a major change to its newsfeed algorithm. In a post, CEO Mark Zuckerberg claimed that the change aimed to give greater emphasis to posts from “friends, family and groups” and less to “businesses, brands and media.” The change was followed by a promise to promote what Facebook calls “broadly trusted” news sources on the platform.
In the month following the algorithm change, engagement on Donald Trump’s Facebook posts dropped sharply. Total engagement dropped by approximately 45 percent, according to data from leading social media analytics firm NewsWhip. In an email to Breitbart News, a representative of Newswhip confirmed that Breitbart’s reading of the data was accurate.