In an interview Monday with The Western Journal, Riddleberger said he received a vague warning from Facebook two days before the pages were taken down. The automated messages didn’t provide a point of contact at Facebook, but listed a number of ambiguous reasons pages could be deleted — including sending users to so-called “ad farms” that provide little content but are loaded with ads.
At the time, Riddleberger said, he and his team believed this was the culprit; they had started with a new ad company just days before. To be as careful as possible, they not only cut off ties with the company but went ad-free for several days.
This made no difference. The pages were terminated anyhow.
“I mean, I’m so clueless as to what’s going on because — to spend 25 grand on (Facebook advertising) and to not have a Facebook rep reach out and jump on a call and say, ‘hey, your investment is at risk of being completely removed, you need to really look at this’ … is absolutely sickening and completely unprofessional,” Addison Riddleberger said.