“Not only are ratings plummeting since Megyn Kelly joined the ‘Today’ franchise, but the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight afterwards,” a source said.
“They’ve taken a huge hit with Megyn as their lead-in,” the insider added.
Kelly’s hour of “Today” is down 32 percent compared to a year ago. And “Kathie Lee & Hoda” is down 26 percent.
“Too many people are tuning out NBC. Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed,” the source said of the slide. Another source told us that “Today” talent is concerned.