Bug Out WHILE You CAN ! Come to Panama

Xaxis of Evil: Don't Worry, WPP's New Spying Database Will be "Anonymous"

https://www.cbsnews.com/news/xaxis-of-evil-dont-worry-wpps-new-spyi...

Xaxis of Evil: Don't Worry, WPP's New Spying Database Will be "Anonymous"

WPP's (WPPGY) new Xaxis unit, which contains what it claims is the world's largest database of unique individual profiles -- including demographic, financial, purchase and geographic histories -- is based on an impossible contradiction. The world's largest ad agency network told the WSJ that the data within it would be "anonymous" but the purpose of the data is to serve up personalized ads on any electronic device, including (eventually) your TV set.


It cannot possibly do both: In order for an ad to be personal -- indeed, in order for WPP to know that it already owns the profiles of 500 million individuals worldwide -- it must be able to distinguish between them and know that when it serves an ad to Joe Sixpack it isn't Jane Chardonnay who sees it.

It sounds as if WPP is trying to have its cake and eat it -- to give advertisers the individual targeting ability they crave while also reassuring consumers that their privacy isn't being invaded. Of course, if the world's largest ad agency has a database that identifies you by name, ethnicity, location and financial history, and is targeting you with personally tailored ads, what privacy do you have left?

WPP wants you to stop worrying and learn to love its advertising panopticon, because it will be very "strict," according to Rob Norman, CEO of GroupM Interaction, a WPP ad-buying unit:

We will clearly play in terms of the strictest rules of self-regulation.
Self-regulation has not been a particularly successful guarantor of consumer privacy. Sony's PlayStation network was hacked this year. Twice. Citigroup had to send 200,000 customers new credit cards after a security breach. Here's a list of companies that the FTC has cited for violating consumer privacy.

The purpose of Xaxis is, in fact, spying, the WSJ says:

Xaxis will build up its database by tracking consumers via ads and marketers' websites. It also will tap existing customer databases as well as buying data from more than two dozen outside firms, such as BlueKai and DataLogix. Xaxis says it will store advertisers' data separately to avoid conflicts.
Nor is it new. The Xaxis press release shows that WPP has been collecting this data and acting on it for years.

Related:



Views: 13

Comment

You need to be a member of 12160 Social Network to add comments!

Join 12160 Social Network

"Destroying the New World Order"

status

"site donations requested at 12160tv@gmail.com via paypal if you can !"

Surviving the Crash...

Bug Out WHILE You CAN ! 

Come to Panama

Surviving the Crash...Bug Out WHILE You CAN ! Come to Panama

mobile page

12160.info/m

12160 Administrators

 

TOP CONTENT THIS WEEK

Latest Activity

Phyllis Maka commented on Phyllis Maka's blog post SURPRISE SURPRISE: If this is not a re-play, hoax, or deep fake, and it is not a body double, Gollumsburg IS ALIVE-jJim Stone
"It looks like one big con and they're all in on it. and they all look guilty especially after…"
10 minutes ago
Doc Vega commented on Doc Vega's blog post If You Don't Mind
"Sweetina2 Any time you feel like writing to me knock yourself out Honey. Don't apologize about…"
14 minutes ago
Doc Vega commented on Doc Vega's blog post If You Don't Mind
"Sweetina2 Wow Honey it's too bad we didn't meet. What a moving testimony. I've been…"
15 minutes ago
Doc Vega posted blog posts
20 minutes ago
Phyllis Maka commented on Phyllis Maka's blog post SURPRISE SURPRISE: If this is not a re-play, hoax, or deep fake, and it is not a body double, Gollumsburg IS ALIVE-jJim Stone
"Yeah it's like those walking past her not one of them glanced her way not one even…"
22 minutes ago
Mrs. Tif Morgan posted discussions
29 minutes ago
Chris of the family Masters left a comment for Dr Yuri Zhivago
"Thanks for add. Cheers mate!"
32 minutes ago
Chris of the family Masters and Dr Yuri Zhivago are now friends
33 minutes ago
Chris of the family Masters commented on Phyllis Maka's blog post If you don’t pay the money that the bank gives you back to the bank, plus interest, the bank then takes your stuff !
"About 9 years ago I discharged the credit card 'debt' by demanding proof of lending. I…"
34 minutes ago
Chris of the family Masters favorited Phyllis Maka's blog post If you don’t pay the money that the bank gives you back to the bank, plus interest, the bank then takes your stuff !
34 minutes ago
Chris of the family Masters commented on Phyllis Maka's blog post SURPRISE SURPRISE: If this is not a re-play, hoax, or deep fake, and it is not a body double, Gollumsburg IS ALIVE-jJim Stone
"It's got to be a hologram!"
51 minutes ago
Chris of the family Masters favorited Doc Vega's blog post The Disturbing Legend of Portlock, Alaska
55 minutes ago
Phyllis Maka posted blog posts
57 minutes ago
Chuck Smith commented on Boris's video
Thumbnail

Obama officials caught advising Iran how to defeat U.S. foreign policy

"Sorry, somebody need to be talking. The US Foreign Policy is run by Israel First Warmongers and…"
1 hour ago
Mrs. Tif Morgan replied to Mrs. Tif Morgan's discussion Bank of America CEO: ‘We Want a Cashless Society’
"United Nations Wants a One-World Government Within 10 Years The United Nations have outlined plans…"
2 hours ago
Dr Yuri Zhivago posted a status
2 hours ago

© 2019   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted