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Sometimes rebranding is done to refresh the image of a product to appeal to a wider audience. Sometimes it’s to don a new face in order to mask the blemishes of the old one. Hence we have “AminoSweet”, the new face of Aspartame. Add this new name to NutraSweet and Equal as Aspartame appellations.
Put on hold in 1974 due to questions about its safety, Aspartame was approved by the US Food and Drug Administration (FDA) in 1981 when then-CEO of manufacturer G.D. Searle, Donald Rumsfeld, pushed hard for it. Shortly after, Monsanto bought Searle. Since then, Aspartame has been the source of some controversy."
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