Google defies lawmakers to impose new privacy policy

Published: 01 March, 2012, 10:25
Edited: 01 March, 2012, 17:15

Google has launched a controversial new privacy policy, despite evidence that it could violate EU data protection laws. The US internet giant has turned a blind eye to the charge, pushing ahead with its March 1 start date.

Google’s new rules regulate how it uses the huge volumes of personal data it collects through its search engine, email and other services.

The search giant is creating more comprehensive user profiles that it maintains will enhance customer experience.It will do this by gathering data on individuals from a range of different applications and filing it under a single profile. In reality, the new policy will allow Google to access to a veritable font of personal information. It is likely that the profiles will be used to sell advertising which is closely tailored to users’ tastes, boosting an already lucrative annual income of $38 billion.

FULL STORY: http://rt.com/news/google-eu-privacy-row-493/