Hershey Co. and 3D Systems Corp. reached a multiyear joint development agreement to explore and develop ways to use 3-D printing technology to produce edible foods, including confectionary treats.

"We believe that innovation is key to delivering relevant, compelling consumer experiences with our iconic brands," said William Papa, Hershey's vice president and chief research and development officer.

"Whether it's creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3-D printing as a way to keep moving our timeless confectionery treats into the future."

Financial terms of the deal weren't provided.

In a widely seen report, research firm Gartner Inc. last year said the number of consumer 3-D printers globally was set to double and that combined end-user spending on the devices was expected to rise 49% during 2013. The figures cited by Gartner, however, still drew from a relatively small base.

"Mainstreaming 3-D printing is fundamental to our success," said Chuck Hull, 3D Systems' chief technology officer.

Hershey, the maker of Kisses and Reese's Peanut Butter Cups, has been broadening its product lines through acquisitions, including the purchase of Brookside-branded candy, dark chocolate with fruit-juice centers. Last year Hershey unveiled plans to start selling a line of caramels--its first new brand in 30 years--in the U.S. early next year, after launching the product this year in China.

http://www.blacklistednews.com/Hershey_Developing_3D_%E2%80%98Print...

Source: Disinfo