The 30 minute video "Kony 2012" has gained quite the hype within the past week. On Monday night the video accrued 15,056,327 views on YouTube. As of this morning it has racked up 52,591,704 views after being shared around the world on Facebook, Twitter, and Tumblr. In case you haven't seen it, it is a campaign against one Joseph Kony, the leader of The Lord's Resistance Army. The video was released on Monday by the charity Invisible Children Inc. and was directed and presented by Jason Russell. The video portrays Kony and the LRA as a ruthless militant group that has been ravaging Uganda and the surrounding regions of east Africa for the past two decades. The LRA has been said to abduct young boys and turn them into soldiers, turn the girls into sex slaves and murder their families. Now there is no doubt that these are horrific crimes and that the LRA and Kony should be dealt with accordingly. However this film is clearly a propaganda film, complete with all the hallmarks of brainwashing, emotional manipulation, sensationalism, and an eerie hyper-realistic quality.