Ever get the feeling we're being branded?

It's everywhere. I see the symbolism painted all over my kids clothes, in the movies, on tv, in the mags, on the web. It's like a barrage of subtle messages telling us our place in the plan.

Today I was at McD's drinking my coffee and the back of a man's t-shirt briefly caught my eye. I saw an assassin looking character up in a tree aiming a compound bow downward. The caption said, " THE POPULATION WILL BE CONTROLLED" WTF? Did I read that correct? No, it says "THE ANIMAL POPULATION MUST BE CONTROLLED". I saw a variation of "skull and bones" emblems were printed around the shirt simply replacing the human skull for an animal.

Was this meant as a harmless and witty pro-hunter advertisement or a subtle double meaning towards human population control?