For Bernays, his recognition of Wells’ idea won him a key place in the hierarchy of U.S. public opinion controllers; in 1929, he won a position at CBS, which had recently been taken over by William Paley. By the same token, the advent of mass communications ushered in the polling/sampling industry, to organize the perceptions of the masses for the media mafia (part of the "invisible government" running the show from behind the scenes.) By 1935-36, polling was in full swing. In the same year, Elmo Roper began his Fortune magazine FOR surveys, which evolved into his "What People Are Thinking" column for the New York Herald Tribune. George Gallup initiated the American Institute of Public Opinion; — in 1936 he opened up the British Institute of Public Opinion. Gallup was to headquarter his activities around Princeton University, intermeshing with the Office of Public Opinion Research/Institute for International Social Research/Psychology Department complex run by Hadley Cantril, who was destined to play an increasingly important role in developing the psychological profiling methods later to be used in manufacturing the Aquarian Conspiracy. In the same 1935-36 period, the first-time use was made of polling in presidential elections, under the impetus of two newspapers owned by the Cowles family, the Minneapolis Star-Tribune and the Des Moines Register. The Cowles are still in the news business.
Page 29 from The Tavistock Institute of Human Relations book by John Coleman

What the public sees in newspapers as opinion polls represents only a fractional portion of the work that the pollsters undertook to do. A key to the control of Tavistock over key sectors of the daily business of government in the U.S. is that it now has its own de-facto television outlet in Fox News, since its acquisition by Richard Murdoch, a virtual seamless propaganda machine for the government. Above this closely knit grouping of social psychologists, pollsters and media manipulators, presides an elite of powerful patrons, "the Gods of Olympus" (the Committee of 300). It is known in informed circles, that the group controls everything in the world with the exception of Russia and latterly, China.

Page 49 Tavistock Institution of Human Relations book by John Coleman