Google to pay AdMob $700M kill fee if acquisition rejected
| Google is reportedly poised to pay AdMob a kill fee valued at $700 million if federal regulators reject the digital services giant's proposed $750 million acquisition of the mobile advertising network. Although rumors of the exorbitant kill fee first surfaced a few weeks back, The Wall Street Journal reports a Google shareholder asked CEO Eric Schmidt to address the buzz during the company's annual stockholders meeting Thursday--Google executives declined to comment specifically about the status of the AdMob deal, but Schmidt said "We don't expect to pay any kill fee because we expect these things to get approved."The Federal Trade Commission is presently investigating the Google/AdMob deal, first announced late last year. This week, The New York Times reported the FTC has received a two-week extension from Google and AdMob to delve further into the acquisition and its potential impact on competition in the mobile ad segment, with a particular emphasis on Apple's forthcoming iAd initiative. Citing two sources briefed on the review process, the NYT reports the FTC is looking further into the competitive repercussions of Apple's January deal to purchase AdMob rival Quattro Wireless, a deal that represents the foundation of the iAd effort--Google execs have cited iAd as proof the mobile advertising landscape will remain competitive should the FTC approve its AdMob buy. A source adds that Apple's notorious reluctance to open up on its business could be complicating the FTC's investigation.Sources indicate that both Google and AdMob anticipate the FTC will reject the merger over antitrust concerns. Earlier this month, The Wall Street Journal noted that the absence of a clear direction of inquiry by FTC investigators does not bode well for the deal, first announced in late 2009. "The federal government is looking for a way to discipline Google in some way, because of larger concerns about its search power on the web," said one Journal source. "And this is where it looks like it will try to show that concern." Said another observer, "The FTC really wants to do this and is in search of a legal theory that it can win with." The FTC's decision could come as soon as later today. |
Comment
"Destroying the New World Order"
THANK YOU FOR SUPPORTING THE SITE!
Latest Activity
- Top News
- Everything
Charles Manson Talks About The Global Elite
"Another group of people that get disregarded are the the Process Church. Deaths and strange…"
Captain fantastic scene (Bill of rights)
Scene from the movie "Captain fantastic"Uploader does not claim ownership of any of the footage used in this video. All credit goes to the respective owners ...
The UK Has Just Reached It's Boiling Point - Ricky Gervais
Ricky Gervais - Frustration still there a year on.Nicholaswatt reports what he has been told by a parliamentary veteran, who warns: "'My constituents feel th...
Terrorized on a 3 Day Weekend
We had a holiday weekend coming up. My ex, whom I was sharing custody with was off for her…See More
"Interesting. I always thought he was still alive. Probably given some plastic surgery and a witness…"
Sydney Sweeney Has Great Jeans - Outrage AI Parody Song
"Props to Schottenstein on his foray out of the woods that was DEI and wokeness. "
"One of the theories floating around was Hilary Clinton's brother Hugh, was the one…"
Sick sci-fi sex fantasy written by Epstein's first benefactor people say inspired his twisted island... before author's SON ended up arresting him
By JAMES REINL, US SENIOR REPORTER Published: 08:45 EDT, 3 August 2025 | Updated: 10:41 EDT, 3…See More
Sydney Sweeney Has Great Jeans - Outrage AI Parody Song
AI Parody Music Video poking fun at the online hysteria surrounding Sydney Sweeney's American Eagle jeans campaign.✅ Blue jeans✅ Blonde panic✅ DEI gone wild✅...
How "Free" P*rn Sites Really Work (and Who Runs Them)
Excerpt from This Past Weekend w/ Theo Von #559 Laila MickelwaitFull Episode: https://youtu.be/9J7187j4PO4?si=2GUNymssKJpe6nEvFind Theo Von:Website: https://...
© 2025 Created by truth.
Powered by
You need to be a member of 12160 Social Network to add comments!
Join 12160 Social Network