McDonald's transparency campaign revealed 17 ingredients in their French fries

Prevent Disease
Mon, 01 Jul 2013 21:23 CDT

© PreventDisease

The transparency campaign initiated by McDonald's last year was intended at marketing a more health conscious image of McDonald's Corp. - and at using social media more effectively, but instead of talking about their love for the brand, the hashtag became a forum for people to talk about how disgusting they believe the food is. The ingredients in their french fries went viral. Instead of the basic two ingredients-potatoes and oil, consumers found out McDonald's french fries contain 17 ingredients.

The campaign isn't brand new. Launched by McDonalds last June using a YouTube video to answer a consumer's question about why their food looks so drastically different in commercials than in the restaurant, the "Our Food, Your Questions" premise opened McDonalds' kitchen doors, lending the brand to a supposed more honest and transparent feel.

By prompting consumers to ask their questions on Facebook or Twitter, McDonalds hoped to build trust and credibility in a marketplace where bad press has followed them in the form of viral videos and unappetizing images.

McDonald's eventually began disclosing the secret behind how the fast food chain's fries are made. They produced a video answering a series of questions about McDonald's fries: where the potatoes come from, how they are processed, what kind of oil they're fried in, and why there is so much salt on them.

Mario Dupuis, a production manager at McCain Foods in New Brunswick, discussed where the potatoes are washed, peel and cut. They are also blanched to "remove natural sugars" that would cause colour variations then soaked in dextrose for an even colour. There's also an ingredient to prevent greying, drying to remove excess moisture and a quick-fry for 45 to 60 seconds before the fries are frozen for shipping.

The worst part are the ingredients. Instead of the standard two ingredients necessary to make french fries-potatoes and oil, there are approximately 17 as reported on the ingredients facts list on the McDonald's website.

They include:Potatoes, canola oil, hydrogenated soybean oil, safflower oil, natural flavour (vegetable source), dextrose, sodium acid pyrophosphate (maintain colour), citric acid (preservative), dimethylpolysiloxane (antifoaming agent) and cooked in vegetable oil (Canola oil, corn oil, soybean oil, hydrogenated soybean oil with THBQ, citric acid and dimethylpolysiloxane) and salt (silicoaluminate, dextrose, potassium iodide).

At a glance, many of the ingredients above are hazardous to human health, including those which are genetically modified (canola oil, corn oil, soybean oil), hydrogenated (soybean oil), chemically preserved and antifoaming (THBQ, citric acid, dimethylpolysiloxane), and artificially colored (sodium acid pyrophosphate).

How many people do you think have an awareness that McDonald's french fries contain this many ingredients? Thanks for the transparency McDonald's...hopefully it will help wake up more people to the difference between your artificial food and real food.

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Comment by Wolf on July 2, 2013 at 2:02pm
So true. It is very disturbing to me to see parents taking their loved ones to eat the poison.
I have to say I have never seen the Joker/clown ad. LOVING IT!
Comment by Central Scrutinizer on July 2, 2013 at 8:10am

Quit eating @ these places many years ago, after I read a report on how this "meat" was processed.

Your 2 Big Mac Patties contain an average of 5,000 cows from 3 different Countrys...this alone is abnormal, combine w/ the fact they end up dumping this concoction into Ammonia and other Chems....then add a side of GMO taters that are chem'd to death....and mmmm mmmmm mmmm, you gotta complete and balanced Lunch.......balanced for fast Death!!!

Fuck these artificial food places.....Ronald, your a death dealer & Ray Kroc is rolling in his grave

Comment by Ragnarok on July 2, 2013 at 6:08am

This crap isnt food its a damn science project.

Comment by Wolf on July 1, 2013 at 11:24pm
http://youtu.be/4IGtDPG4UfI - video of a 4 year old cheeseburger and fries. Seeing is believing.

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