Rothschild’s Weather Channel Buys Weather Underground

- Yes they really control the Weather don’t they.

Stormy Skies: The Weather Channel Buys Weather Underground, Wunderground Fans Unhappy

Yesterday The Weather Channel Companies (TWCC) announced its upcoming acquisition of the rival online weather service, Weather Underground, which is also known as Wunderground, but fans of Weather Underground are less than thrilled.

Weather Underground president Alan Steremberg was positive about the merger with The Weather Channel, stating “Weather Underground users can expect to see more of the same. But we’ll have a lot more resources to do fun things.”

Current users of Wunderground, however, are not so enthusiastic about the acquisition of the service by The Weather Channel. As Mike Tucker, a computer professional in New Hampshire, exclaimed on Facebook, ”Nooooooooooooooooo! Waaaaaaaaaaaaaaaaaaah!”

As reported by The New York Times, Tucker elaborated on his initial disapproval over the acquisition of Weather Underground by The Weather Channel in a telephone interview:

“I’m looking at the site [The Weather Channel] right now, and it’s laden with ads, and promotional things for their shows. I don’t really care about all that stuff. I only care what the weather is.”

In comparison to The Weather Channel website, Tucker calls Weather Underground “simple and somewhat elegant.”

The Weather Channel has been trying to buy Weather Underground for years. However, until recently Wunderground always politely declined.

More:  Rothschild’s buys Weather Channel

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January 31, 2011, 2:40 PM

http://blogs.wsj.com/deals/2011/01/31/rothschilds-buy-majority-stak...

By Shira Ovide

Evelyn de Rothschild and Lynn Forester de Rothschild said they are buying a majority stake in weather-data service Weather Central L.P., marking a significant expansion of the Rothschilds’ investments into media and information.

The couple’s private-investment company, E.L. Rothschild LLC, is slated to acquire 70% of Weather Central, which provides weather forecasting services and graphics to local television stations and TV programs such as ABC’s “Good Morning America.”

Ms. Forester de Rothschild, a former telecommunications executive and a prominent Democratic fund raiser, is CEO of E.L. Rothschild. Evelyn, her husband, is chairman of the investment company and was chairman of the NM Rothschild & Sons investment bank until 2007, when he cashed out his investment. His cousin, Baron David de Rothschild, now runs the investment bank.

E.L. Rothschild also holds the couple’s investments in the U.K.’s Economist Group and agricultural company FieldFresh Foods, majority owned by India’s Bharti Enterprises.

“We have been looking for an investment to partner on an operating basis — as we did with our investment in agriculture in India and with the Economist — since my husband sold his position in NM Rothschild,” Ms. Forester de Rothschild said in an interview.

The remaining 30% of Weather Central will be owned by the company’s management, including CEO and founder Terry Kelly, who will continue to oversee the company.

Financial terms of the deal weren’t disclosed.

Ms. Forester de Rothschild said with the fresh investment, she believes Weather Central will further expand its services into international TV channels. Ms. Forester de Rothschild also said she expects to sell weather data to insurers, commodities traders and other investors whose holdings or assets can be impaired by storms or other severe weather. And she said she hopes Weather Central can take advantage of people seeking out personalized weather information in more places, from smart phones to Internet-connected television sets.

“The advantage of a family investment is that we don’t have five, six, seven years and out, or an obligation to give anybody back their money,” said Ms. Forester de Rothschild. “It is our hope that we’ll be in this for generations, and that we will grow it a lot.”

Ms. Forester de Rothschild also said the company also has mulled starting a cable-TV channel, similar to the Weather Channel. The Weather Channel was purchased more than two years ago in a $3.5 billion deal led by NBC Universal and private-equity firms Blackstone Group and Bain Capital.