School cafeterias to try psychology in lunch line
By MARILYNN MARCHIONE AP Medical Writer The Associated Press
Tuesday, October 12, 2010 5:39 PM EDT

http://www.charter.net/news/read.php?rip_id=&sc_cid=101310_DCCpromo_lifestyle_main_url_

Hide the chocolate milk behind the plain milk. Get those apples and oranges out of stainless steel bins and into pretty baskets. Cash only for desserts.

These subtle moves can entice kids to make healthier choices in school lunch lines, studies show.

Food and restaurant marketers have long used similar tricks. Now the government wants in on the act.

The U.S. Department of Agriculture announced what it called a major new initiative Tuesday, giving $2 million to food behavior scientists to find ways to use psychology to improve kids' use of the federal school lunch program and fight childhood obesity.

(or to get more GMO frankenfoods down their gullets)