In America’s rural and working-class areas, keeping chickens has long been a thrifty way to provide fresh eggs. In recent years, the practice has emerged as an unlikely badge of urban modishness. But in the Bay Area — where the nation’s preeminent local food movement overlaps with the nation’s tech elite — egg-laying chickens are now a trendy, eco-conscious humblebrag on par with driving a Tesla.

In true Silicon Valley fashion, chicken owners approach their birds as any savvy venture capitalist might: By throwing lots of money at a promising flock (spending as much as $20,000 for high-tech coops). By charting their productivity (number and color of eggs). And by finding new ways to optimize their birds’ happiness — as well as their own.

Like any successful start-up, broods aren’t built so much as reverse engineered. Decisions about breed selection are resolved by using engineering matrices and spreadsheets that capture “YoY growth.” Some chicken owners talk about their increasingly extravagant birds like software updates, referring to them as “Gen 1,” “Gen 2,” “Gen 3” and so on. They keep the chicken brokers of the region busy finding ever more novel birds.

https://www.washingtonpost.com/news/business/wp/2018/03/02/feature/...