By

TonyaGarcia

Reporter

Mattel

Toymakers have found inspiration on the toilet.

A wide array of poop-themed toys popped up in various booths at this year’s International Toy Fair, from large toymakers like Mattel Inc. to smaller ones like Poopeez.

Hasbro Inc. HAS, +0.01%   lets players step on a “molded compound” in the shape of a poop emoji with its game Don’t Step In It.

Mattel Inc. MAT, +0.06%  had Flushin’ Frenzy, which comes with a toilet and plunger, and has players flipping smiling scat in the air.

Spin Master Corp. TOY, +3.44%  presented Flush Force, in which kids can “discover” characters in a toilet using “flush-and-reveal” technology.

“Poop is a trend,” said one rep while touring a booth.

The toys are part of what a Spin Master rep calls a “gross category” that has caught on in the toys and gaming space. The group also includes the company’s Dr. Pimple Popper, that asks players to help Pimple Pete pop his zits without disturbing the huge pimple on his nose, which reps at the booth had filled with liquids like water and milk.

CONT.

---

Meanwhile, Disney has killed the biggest genre toy / collectors brand with its politicized agenda.