Fewer Americans closely following political news now than in previous election years

by Lymari Morales

WASHINGTON, D.C. -- Americans' distrust in the media hit a new high this year, with 60% saying they have little or no trust in the mass media to report the news fully, accurately, and fairly. Distrust is up from the past few years, when Americans were already more negative about the media than they had been in years prior to 2004.

Trend since 1997: In general, how much trust and confidence do you have in the mass media -- such as newspapers, TV, and radio -- when it comes to reporting the news fully, accurately, and fairly -- a great deal, a fair amount, not very much, or none at all?

The record distrust in the media, based on a survey conducted Sept. 6-9, 2012, also means that negativity toward the media is at an all-time high for a presidential election year. This reflects the continuation of a pattern in which negativity increases every election year compared with the year prior. The current gap between negative and positive views -- 20 percentage points -- is by far the highest Gallup has recorded since it began regularly asking the question in the 1990s. Trust in the media was much higher, and more positive than negative, in the years prior to 2004 -- as high as 72% when Gallup asked this question three times in the 1970s.

This year's decline in media trust is driven by independents and Republicans. The 31% and 26%, respectively, who express a great deal or fair amount of trust are record lows and are down significantly from last year. Republicans' level of trust this year is similar to what they expressed in the fall of 2008, implying that they are especially critical of election coverage.

Independents are sharply more negative compared with 2008, suggesting the group that is most closely divided between President Barack Obama and Republican ... is quite dissatisfied with its ability to get fair and accurate news coverage of this election.

More broadly, Republicans continue to express the least trust in the media, while Democrats express the most. Independents' trust fell below the majority level in 2004 and has continued to steadily decline.

Trend: Trust in Mass Media, by Party

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Whichever party TPTB put in, that party trusts the TV more than the other. Stupidity knows no boundary.

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