A former Google executive went public on Tuesday with a lament that the Internet star has become obsessed with advertising and seizing the online social networking crown from Facebook.

James Whittaker left Microsoft in 2009 for a high-level software engineering job at Google only to recently jump back to the California-based firm’s rival.

In a personal blog post he explained why he left what is considered one of the world’s most desirable workplaces.

“The Google I was passionate about was a technology company that empowered its employees to innovate,” Whittaker said.

“The Google I left was an advertising company with a single corporate-mandated focus.”

That focus was to conquer the online social networking realm where Facebook rules and Google stumbled with offerings such as Buzz and Wave, according to Whittaker.

“Larry Page himself assumed command to right this wrong,” he said, referring to the Google co-founder who took over as chief executive last year.

“Social became state-owned, a corporate mandate called Google+,” he continued.

Emphasis was put on synching Google+ social network with the company’s popular services such as search and online video venue YouTube.

more

.
Check out the member blogs, videos, and discussions @ http://12160.info
.