Google changes 'to fight piracy' by highlighting legal sites

Google Skynet

Google has announced changes to its search engine in an attempt to curb online piracy.

The company has long been criticised for enabling people to find sites to download entertainment illegally.

The entertainment industry has argued that illegal sites should be "demoted" in search results.

The new measures, mostly welcomed by music trade group the BPI, will instead point users towards legal alternatives such as Spotify and Google Play.

Google will now list these legal services in a box at the top of the search results, as well as in a box on the right-hand side of the page.

Crucially, however, these will be adverts - meaning if legal sites want to appear there, they will need to pay Google for the placement.

The BPI said that while it was "broadly" pleased with Google's changes, it did not think sites should have to pay.

"There should be no cost when it comes to serving consumers with results for legal services," a spokesman told the BBC.

http://www.bbc.com/news/technology-29689949

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Google changes 'to fight piracy' by highlighting legal sites

Google thwarts piracy with search algorithm changes

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