80% of Consumers Say They Would Not PAY for Online Content
In a blow to ongoing plans by Murdoch (and others) to capitalize on premium content, a new study from Forrester shows that 80% of consumers would not be willing to pay for online news content. As readers are able to move from one content aggregator to another with greater facility than the Fed prints another billion dollars, Rupert's approach will likely entail a massive "game theoretical" strategy whereby either all move to a premium model or none do: if even one "defector" remains, it will render the "premium-paid" plan DOA.
Forrester submits:
In the past year, we've seen a palpable shift from newspaper and magazine publishers with regard to paid content--they still don't know how to make paid content work, but they know they want to try. A recent report from the American Press Institute underscores this trend: The API reports that 60% of newspaper executives say they're considering paid content options, even though currently 90% don't charge for any content online.
Consumers, though, have different ideas. In a new Forrester report, we find that most consumers (80%) say they wouldn't bother to access newspaper and magazine content online if it were no longer free (no surprise), and the rest are split about how they'd like to pay for content:
READ MORE http://www.zerohedge.com/article/80-consumers-say-they-would-not-pa...
Comment
-
Comment by Marklar on November 17, 2009 at 4:01pm
-
I'd be perfectly happy to pay for content. Too bad they don't have any.
-
Comment by Morpheus on November 17, 2009 at 12:17pm
-
Exactly KLC...people are tired of the Propaganda. Advertisers shy away as well as readers. Kind of like "voting" with our wallets and poor Rupert wants to change the game instead of listening to the "voters"...
-
-
Rupert is an idiot. There are plenty of ways to be profitable without going to through the subscription route. Doesn't really matter as far as I'm concerned, I don't use "any" subscription outlet because the news and information can be found for free in too many places poor Rupert doesn't own...
-
Comment by Steve Lee on November 17, 2009 at 10:27am
-
Actually, the targets for payments are the "content aggregators" like Google and Yahoo News sites which are more likely to pay a share of the advertising revenue that they profit from while linking their pages to the sites that News Corp owns, like the The New York Post and The Wall Street Journal (which already is running as a accessable site to the print subscribers; but, most of these are paid-for by business executives subscribers.)
MySpace, which News Corp also owns has over a hundred million members, that could rake-in a lot of profits if it went to subscriptions, Click Underlined Link:
As Fox News Seeks To End The Free Internet
"Destroying the New World Order"
THANK YOU FOR SUPPORTING THE SITE!
Latest Activity
- Top News
- Everything
"cheeki kea, Yes that was released on to book sites 19 hours before the tragic event and also there…"
Charlie Kirk Was Terrified Of Israel
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
"The internet is fractioned that's for sure but it never sleeps and the big question of the day…"
"It seems America has many meanings to many people. The internet has fractioned everybody. I had…"
"Cheeki kea I'm glad that the giant Moa downsized to this turkey looking land walker.!"
"I don't know what difference if any that he was also a member of Council for National Policy.…"
"I remember when they found out that the united Council of Churches worldwide had been funding…"
A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left
Political violence and death has been perpetrated for a long time now in America. The Democrats…See More
Charlie Kirk Assaination
September 10th 2025 in Utah Turning Point USA CEO has been assassinated. Coincidentally, answering…See More
Bow to Your New Masters
Dr. Jerome Corsi reports that the discovery of a new wireless system that can corrupt any…See More
"Wow I never knew penguins got down sized also over time. I knew of the Moa which is really now a…"
Civalyze meme
meme ad for a fake drug that would do away with black fatiguecivilyze you're not racist your just exhausted
Is the Timing of Alex Jones and Charlie Sheen Connected?
Alex Jones is sperging out.Charlie Sheen is coming out of the closet.Is this why Alex Jones is…See More
Buying the Last haunted House on the Left (A partial autobiography)
Note to the reader, there are events here that are true and some that are fictional.Chapter IIt was…See More
In Memory of Those Who Served
Bullets flew and ricochetedI was on that hill todayMy Company commander got blown awayI was on…See More
"cheeki kea I was wrong Emperor Penguins are big and powerful but still alive but this,
A size…"
© 2025 Created by truth.
Powered by
You need to be a member of 12160 Social Network to add comments!
Join 12160 Social Network