80% of Consumers Say They Would Not PAY for Online Content
In a blow to ongoing plans by Murdoch (and others) to capitalize on premium content, a new study from Forrester shows that 80% of consumers would not be willing to pay for online news content. As readers are able to move from one content aggregator to another with greater facility than the Fed prints another billion dollars, Rupert's approach will likely entail a massive "game theoretical" strategy whereby either all move to a premium model or none do: if even one "defector" remains, it will render the "premium-paid" plan DOA.
Forrester submits:
In the past year, we've seen a palpable shift from newspaper and magazine publishers with regard to paid content--they still don't know how to make paid content work, but they know they want to try. A recent report from the American Press Institute underscores this trend: The API reports that 60% of newspaper executives say they're considering paid content options, even though currently 90% don't charge for any content online.
Consumers, though, have different ideas. In a new Forrester report, we find that most consumers (80%) say they wouldn't bother to access newspaper and magazine content online if it were no longer free (no surprise), and the rest are split about how they'd like to pay for content:
READ MORE http://www.zerohedge.com/article/80-consumers-say-they-would-not-pa...
Comment
-
Comment by Marklar on November 17, 2009 at 4:01pm
-
I'd be perfectly happy to pay for content. Too bad they don't have any.
-
Comment by Morpheus on November 17, 2009 at 12:17pm
-
Exactly KLC...people are tired of the Propaganda. Advertisers shy away as well as readers. Kind of like "voting" with our wallets and poor Rupert wants to change the game instead of listening to the "voters"...
-
-
Rupert is an idiot. There are plenty of ways to be profitable without going to through the subscription route. Doesn't really matter as far as I'm concerned, I don't use "any" subscription outlet because the news and information can be found for free in too many places poor Rupert doesn't own...
-
Comment by Steve Lee on November 17, 2009 at 10:27am
-
Actually, the targets for payments are the "content aggregators" like Google and Yahoo News sites which are more likely to pay a share of the advertising revenue that they profit from while linking their pages to the sites that News Corp owns, like the The New York Post and The Wall Street Journal (which already is running as a accessable site to the print subscribers; but, most of these are paid-for by business executives subscribers.)
MySpace, which News Corp also owns has over a hundred million members, that could rake-in a lot of profits if it went to subscriptions, Click Underlined Link:
As Fox News Seeks To End The Free Internet
"Destroying the New World Order"
THANK YOU FOR SUPPORTING THE SITE!
Latest Activity
- Top News
- Everything
"I issued a ticked concerning your report. "The rgeular format is not appearing on the…"
Report an Issue
"The rgeular format is not appearing on the page and I can't add contwent unless its limited…"
"cheeki kea, you are so right. We live in a world where even art has been lost to the savagery of…"
"I seriously doubt Trump has a God complex as he is merely treying to save this country, but people…"
Project Twinkle and an Incident at Holloman Air Force Base
I didn’t think it would happen as soon as it did, but it did! I got the call and a black…See More
A teacher exposes the LGBT agenda coming into in elementary schools
At the Teens4Truth Conference at the Southwestern Baptist Theological Seminary, Nov.18, 2017. A teacher warns that parents have no idea how bad it is, and ev...
main-qimg-c0f46f334984bf2d4642651a38db08ca
"This is sick. What about learning something useful like, reading, mathematics, literature, science…"
How much money makes anyone have a god complex?
Trump makes a meme of himself as Jesus Christ. Soros says he fancied himself a sort of god.In 2004,…See More
main-qimg-c0f46f334984bf2d4642651a38db08ca
Hate children< then put them in a classroom where Lebians teach them how to use dildos, where…
"Gordon thanks for your support."
What If origins on Our Planet are Different Than we Think?
For a long time now there has been a theory that would fit into both creationism and the simulated…See More
All Bases Erased, Air Defense Shattered ! Iranian Missiles Massacre U.S. FORCES | Douglas Macgregor
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
© 2026 Created by truth.
Powered by
You need to be a member of 12160 Social Network to add comments!
Join 12160 Social Network