80% of Consumers Say They Would Not PAY for Online Content




In a blow to ongoing plans by Murdoch (and others) to capitalize on premium content, a new study from Forrester shows that 80% of consumers would not be willing to pay for online news content. As readers are able to move from one content aggregator to another with greater facility than the Fed prints another billion dollars, Rupert's approach will likely entail a massive "game theoretical" strategy whereby either all move to a premium model or none do: if even one "defector" remains, it will render the "premium-paid" plan DOA.

Forrester submits:

In the past year, we've seen a palpable shift from newspaper and magazine publishers with regard to paid content--they still don't know how to make paid content work, but they know they want to try. A recent report from the American Press Institute underscores this trend: The API reports that 60% of newspaper executives say they're considering paid content options, even though currently 90% don't charge for any content online.

Consumers, though, have different ideas. In a new Forrester report, we find that most consumers (80%) say they wouldn't bother to access newspaper and magazine content online if it were no longer free (no surprise), and the rest are split about how they'd like to pay for content:

READ MORE http://www.zerohedge.com/article/80-consumers-say-they-would-not-pa...

Views: 49

Comment

You need to be a member of 12160 Social Network to add comments!

Join 12160 Social Network

Comment by Marklar on November 17, 2009 at 4:01pm
I'd be perfectly happy to pay for content. Too bad they don't have any.
Comment by Morpheus on November 17, 2009 at 12:17pm
Exactly KLC...people are tired of the Propaganda. Advertisers shy away as well as readers. Kind of like "voting" with our wallets and poor Rupert wants to change the game instead of listening to the "voters"...
Comment by Morpheus on November 17, 2009 at 11:54am
Rupert is an idiot. There are plenty of ways to be profitable without going to through the subscription route. Doesn't really matter as far as I'm concerned, I don't use "any" subscription outlet because the news and information can be found for free in too many places poor Rupert doesn't own...
Comment by Steve Lee on November 17, 2009 at 10:27am
Actually, the targets for payments are the "content aggregators" like Google and Yahoo News sites which are more likely to pay a share of the advertising revenue that they profit from while linking their pages to the sites that News Corp owns, like the The New York Post and The Wall Street Journal (which already is running as a accessable site to the print subscribers; but, most of these are paid-for by business executives subscribers.)

MySpace, which News Corp also owns has over a hundred million members, that could rake-in a lot of profits if it went to subscriptions, Click Underlined Link:

As Fox News Seeks To End The Free Internet

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

Doc Vega posted a blog post
32 minutes ago
Doc Vega posted blog posts
yesterday
Doc Vega posted blog posts
Monday
Doc Vega favorited tjdavis's photo
Sunday
Doc Vega commented on tjdavis's photo
Thumbnail

Game Night

"Ha! Good one!"
Sunday
Doc Vega commented on FREEDOMROX's blog post MRNA VACCINES: Question
"Listen man I know where you're at but back in October of 2023 thru December of 2023 for months…"
Sunday
tjdavis posted a video

Architecton | Official Trailer HD | A24

SUBSCRIBE: http://bit.ly/A24subscribeWritten and directed by Victor Kossakovsky and starring Michele De Lucchi. ARCHITECTON – Coming Soon RELEASE DATE: Comin...
Sunday
tjdavis posted photos
Sunday
tjdavis posted a blog post
Sunday
Burbia posted a video

Europe Will Not Survive

The hubris.All things Archaix at www.archaix.com
Sunday
FREEDOMROX posted a video
Saturday
Burbia commented on tjdavis's blog post Track AIPAC
Saturday
rlionhearted_3 commented on Doc Vega's blog post Latest Details on Missile Exchanges Between Iran and Israel
"May get really ugly over there?"
Friday
Doc Vega posted a blog post

Latest Details on Missile Exchanges Between Iran and Israel

Latest information about the air attacks between Israel and Iran as the US moves another carrier…See More
Jun 19
tjdavis favorited Less Prone's video
Jun 19
tjdavis posted a blog post
Jun 19
cheeki kea replied to cheeki kea's discussion Tartaria
"Some interesting information has come to light ( from the renaissance period ) which explains that…"
Jun 19
Sandy posted a video
Jun 19
John Miller replied to MAC's discussion BREAKING! UFO whistleblowers drop BOMBSHELL on D.C. | Redacted with Natali and Clayton Morris
"Yes, the whole whistleblower situation is getting more intense, especially with all these bombshell…"
Jun 18
Doc Vega posted a blog post

Silent and Blue

Thought I'd lost myself today The meaning seemed so far away Then you slowly faded into disarray I…See More
Jun 18

© 2025   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted