BOOZE GOOD, WEED BAD: CBS REFUSES TO AIR MEDICAL MARIJUANA SUPER BOWL COMMERCIAL

As more and more people shake themselves free from the taboo against the medical and recreational use of cannabis, one would think that the mainstream media would similarly shift with the cultural winds and begin to show more flexibility toward the plant.

In the case of CBS, this doesn’t seem to be an option.

 

The network’s stance was made clear when they rejected a commercial promoting the numerous medicinal and health benefits of cannabis during this year’s Super Bowl, when an estimated 100 million viewers will attentively watch not only the Big Game and Halftime Show, but also eagerly gape at the commercials that run during the game.

As is tradition, many of the ads will be for alcoholic beverages that viewers often binge-drinkthroughout the day. But ads for medical marijuana to treat glaucoma or improve the quality of life for suffering U.S. military veterans? Now that’s going too far – or so CBS executives say.


Keep pumping the booze ads, guys. You’re doing great! https://t.co/BpCzBRBjjP

— Chris Long (@JOEL9ONE) January 22, 2019

According to USA Today, Acreage Holdings  – a firm involved in the cultivation, processing, and sale of cannabis – produced a 60-second ad showing three people suffering from a variety of ailments who attest to the healing power of medical marijuana.

“It’s a public service announcement really more than it is an advertisement,” Harris Damashek, chief marketing officer for Acreage explained. “We’re not marketing any of our products or retail in this spot.”

 

After sending the storyboards of the commercial to CBS, Acreage received a reply that brusquely stated:

“CBS will not be accepting any ads for medical marijuana at this time.”

A CBS spokesman subsequently told the newspaper that its current broadcast standards don’t allow for any sort of advertising related to cannabis.

Acreage president George Allen isn’t particularly shocked about the rejection, and attributed the company declining the ad to the legal gray-zone in which medical marijuana purveyors currently find themselves. Allen explained:

 

“We’re not particularly surprised that CBS and/or the NFL rejected the content … that is actually less a statement about them and more we think a statement about where we stand right now in this country.”

In 1996, California was the first state to lift restrictions on the use of marijuana for medical purposes. Since then, over 30 states have followed the Golden State’s example while ten states plus Washington, D.C. have also freed the plant almost entirely, granting adults over 21 the right to partake freely in the recreational use of the herb.

Yet under federal law, cannabis remains classified as a Schedule I drug under the Controlled Substances Act – a contradiction that has led to many legally-licensed companies dealing with the plant to land in hot water with the feds.

Allan added:

“One of the hardest parts about this business is the ambiguity that we operate within … We do the best we can to navigate a complex fabric of state and federal policy, much of which conflicts.”

The advertisement, depicting three cases of people who benefited from their use of medical marijuana, remains in unfinished form. Stories included that of a Colorado boy who suffers from Dravet syndrome, whose mother claims that medical cannabis saved his life after suffering numerous seizures per day. A Buffalo man claims that after 15 years of opioid dependency following three back surgeries, medical marijuana allowed him to live once again. And an Oakland resident and military veteran who lost his leg while serving also claimed that medical marijuana has softened the unbearable pain he had undergone.

 

The use of marijuana for various ailments is nothing new. Cannabis has been used medicinally by humans across the globe for over 5,000 years.

After years of demonization, the plant has enjoyed increasing mainstream acceptance in recent decades, with a recent poll by the Pew Research Center finding that 62 percent of U.S. residents, including 74 percent of millennials, favor an end to the prohibition of cannabis.

The plant has also been the subject of numerous studies by the medical community as a valid treatment for a various medical and health conditions including headaches, chronic pain, insomnia, muscle spasms, menstrual cramps, narcotic addiction, appetite loss, post-traumatic stress disorder, anxiety, HIV-AIDS, cancer, and other ailments. In contrast, alcoholic beverages haven’t been proven to be a reasonable treatment for any of these things.

SHARE THIS ARTICLE...

Views: 81

Comment

You need to be a member of 12160 Social Network to add comments!

Join 12160 Social Network

Comment by Parrhesia on January 23, 2019 at 9:33am

It's not just booze, big pharma spends billions on advertising throughout the year (not necessarily the Super Bowl) and the networks don't want to upset that cash cow.

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

tjdavis posted a video

Inside Texas HOMELESS HELL – Even Cops Don't Dare Step In! - Documentary

In this powerful documentary, we explore the escalating Texas homeless crisis 2025, where cities and rural areas alike are witnessing a disturbing rise in th...
45 minutes ago
tjdavis posted a photo
8 hours ago
John Miller replied to MAC's discussion BREAKING! UFO whistleblowers drop BOMBSHELL on D.C. | Redacted with Natali and Clayton Morris
"Crazy how these whistleblower stories are finally making it into bigger conversations. Makes you…"
yesterday
Burbia favorited tjdavis's blog post The Dems Love Their Demons
yesterday
John Miller commented on tjdavis's photo
Thumbnail

Comprehensive Coverage

"That car needs an exorcism, not an oil change."
yesterday
John Miller commented on tjdavis's blog post The Dems Love Their Demons
"If the Dems are dating demons, then that AI romance shoot was basically engagement photos."
yesterday
John Miller replied to cheeki kea's discussion Would-Be Trump Assassin Ryan Routh Gave Many Interviews with Mainstream Media
"Wouldn't be surprised if there's a whole lot more buried under the surface here."
yesterday
Less Prone favorited rlionhearted_3's photo
yesterday
Less Prone left a comment for John Miller
"Welcome John."
yesterday
Doc Vega posted a blog post

The Saga of Ape Canyon Revisited

 In the years that I’d written for the Plano Star Courier I got several invitations to go on…See More
yesterday
John Miller is now a member of 12160 Social Network
yesterday
Less Prone favorited tjdavis's photo
yesterday
tjdavis posted a photo
Saturday
Burbia posted a video

The lIIumlnatl Stallions: MethyIene Bluecifer & Mind-Control Horses [ FULL DOCUMENTARY ]

🐴🦄🐸 Get the NEW "lIIumlnatl Animal Coloring Book!" 🐴🦄🐸NOW AVAILABLE ON AMAZON - CLICK HERE: https://amzn.to/3SYgAkC🔑 Get MORE Access to the Secret Vid...
Saturday
Doc Vega commented on Doc Vega's blog post Memorial Weekend Getaway Horror Story
"Less Prone thanks for your support Buddy! "
Friday
Doc Vega replied to cheeki kea's discussion Would-Be Trump Assassin Ryan Routh Gave Many Interviews with Mainstream Media
"cheeki kea, I really appreciate the reporting of Sky News. I think they've done a great…"
Friday
Doc Vega posted a blog post

When

 Sad blue eyed poet rehearses his craftJust took a salvo in the compartment aftHis chances of…See More
Friday
cheeki kea replied to cheeki kea's discussion Would-Be Trump Assassin Ryan Routh Gave Many Interviews with Mainstream Media
"You're damn right there Doc V. but we may never know exactly where all the funding came from…"
Friday
cheeki kea commented on tjdavis's photo
Thumbnail

Me-Again

"Oh Look a new version of Megan, can't say the old version looked to flash either. Seems like…"
Friday
Doc Vega replied to cheeki kea's discussion Would-Be Trump Assassin Ryan Routh Gave Many Interviews with Mainstream Media
"This asshole had an incredible number of overseas connections and incoming money from unnamed…"
Wednesday

© 2025   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted