Facebook Reveals Secrets You Haven’t Shared

The increasing amount of personal information that can be gleaned by computer programs that track how people use Facebook has been revealed by an extensive academic study.

Such programs can discern undisclosed private information such as Facebook users’ sexuality, drug-use habits and even whether their parents separated when they were young, according to the study by the University of Cambridge academics.

In one of the biggest studies of its kind, scientists from the university’s psychometrics team and a Microsoft-funded research centre analysed data from 58,000 Facebook users to predict traits and other information that were not provided in their profiles.

The algorithms were 88 per cent accurate in predicting male sexual orientation, 95 per cent for race and 80 per cent for religion and political leanings. Personality types and emotional stability were also predicted with accuracy ranging from 62-75 per cent.

Facebook declined to comment.

The study highlights growing concerns about social networks and how data trails can be mined for sensitive information, even when people attempt to keep information about themselves private. Less than 5 per cent of users predicted to be gay, for example, were connected with explicitly gay groups.

Michal Kosinksi, one of the report’s authors, told the Financial Times that the university’s techniques could easily be replicated by companies to infer personal attributes a person did not wish to share, such as sexual orientation or political views: “We used very simple and generic methods. Marketing companies and internet companies could spend much more time and resources, and hence get much higher accuracy than we did.”

Last week, the EU agreed to water down proposals for a radical overhaul of data privacy regulation. The move reflects governments’ reluctance to impede internet businesses that might spur economic growth, and follows fierce lobbying from technology companies including Facebook and Google.

Personal data has become big business. Wonga, the UK online lender, makes credit judgments within seconds based on thousands of pieces of information, including an applicant’s Facebook profile. Tesco, the supermarket chain, this month started to use its customers’ shopping histories to sell targeted online advertising.

The report also revealed some unexpected correlations – such as people who liked ‘curly fries’ having higher IQs, while those who like Facebook’s “Sliding on Floors With Your Socks On” page were unlikely to use drugs.

Mr Kosinski said, however, that the study was not designed to discourage online sharing: “I would discourage people from abstaining from the technology – the milk is to some extent already spilt and there’s a lot of information about you online anyway. I would suggest raising privacy settings and exerting consumer pressure by trying to use the services that are protecting your privacy best.”

Views: 728

Comment

You need to be a member of 12160 Social Network to add comments!

Join 12160 Social Network

Comment by Dave Phillips on March 15, 2013 at 11:09pm

They won't like what they find about me, I have it locked down so tight they can probably tell I am a male in Australia and that is it. The rest is all false trails for them to follow for a while.

Comment by Sweettina2 on March 14, 2013 at 11:53pm

I pretty much knew they would know everything about me going in.  But I've awakened a whole lotta people there.  Its worth it to me.  They know about us anyhow.

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

Doc Vega posted a blog post

“Night of Horror” Finland WWII 1939 and a Russian Massacre

It is November of 1939 and Stalin decides that the resources in the smaller nation of Finland…See More
1 hour ago
Sandy posted a photo
4 hours ago
tjdavis posted a video

Charlie Kirk: Grief And Outrage From Turning Point USA in Phoenix

We went to Charlie Kirk's Turning Point USA headquarters in Phoenix to talk with people who were there to pay their respects.►Join my community to get exclus...
yesterday
Doc Vega posted blog posts
yesterday
Burbia commented on Doc Vega's blog post This Memorable Anthem Given by Nick Freitas Hit the Nail on the Head Please Listen!
yesterday
Doc Vega posted blog posts
Friday
Doc Vega commented on Doc Vega's blog post A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left
"cheeki kea, Yes that was released on to book sites 19 hours before the tragic event and also there…"
Friday
Burbia commented on Sandy's video
Friday
Sandy posted a video

Charlie Kirk Was Terrified Of Israel

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Friday
Sandy posted a photo
Friday
cheeki kea commented on Doc Vega's blog post A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left
"The internet is fractioned that's for sure but it never sleeps and the big question of the day…"
Friday
Burbia commented on Doc Vega's blog post A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left
"It seems America has many meanings to many people. The internet has fractioned everybody. I had…"
Thursday
Doc Vega commented on Doc Vega's blog post Plausible Explanation Behind Recent Cryptid Sightings in the Wild!
"Cheeki kea I'm glad that the giant Moa downsized to this turkey looking land walker.!"
Thursday
Burbia commented on Burbia's blog post Charlie Kirk Assaination
"I don't know what difference if any that he was also a member of Council for National Policy.…"
Thursday
Doc Vega commented on Burbia's blog post Charlie Kirk Assaination
"I remember when they found out that the united Council of Churches worldwide had been funding…"
Thursday
Doc Vega posted a blog post

A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left

 Political violence and death has been perpetrated for a long time now in America. The Democrats…See More
Thursday
Burbia posted a blog post

Charlie Kirk Assaination

September 10th 2025 in Utah Turning Point USA CEO has been assassinated. Coincidentally,  answering…See More
Thursday
Doc Vega posted a blog post

Bow to Your New Masters

 Dr. Jerome Corsi reports that the discovery of a new wireless system that can corrupt any…See More
Tuesday
cheeki kea commented on Doc Vega's blog post Plausible Explanation Behind Recent Cryptid Sightings in the Wild!
"Wow I never knew penguins got down sized also over time. I knew of the Moa which is really now a…"
Tuesday
Sandy posted a video

Civalyze meme

meme ad for a fake drug that would do away with black fatiguecivilyze you're not racist your just exhausted
Sep 8

© 2025   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted