Homeless hotspots plan causes controversy for BBH ad agency
Google Maps was used to alert the public to where the Homeless Hotspots participants were
An "experiment" which involved using homeless people as mobile wi-fi hotspots has attracted criticism, forcing the advertising agency behind it to defend itself.
A division of Bartle Bogle Hegarty (BBH) equipped 13 homeless people with 4G mifi devices in Austin, Texas.
It suggested the public pay $2 (£1.30) for 15 minutes access to the net.
Comments posted to the BBH's site accused the project of being "unseemly" and "wrong".
Members of Twitter asked "what has this world come to?" and accused the project of being a "gimmick".
However, others praised the idea as being "inspirational" and a chance to create a "positive interaction between the public" and homeless people.
A blog update by BBH's skunkworks unit noted that "there's an insane amount of chatter about this, which although certainly villainises us, in many ways is good for the homeless people we're trying to help".
The firm noted that its project had raised the issue of homelessness at the South by Southwest tech festival which it had been timed to coincide with. It also noted that each of the "hotspot managers" would keep the money that they earned.
Comment
-
Comment by Central Scrutinizer on March 13, 2012 at 9:40pm
-
hardcore homeless isn't gonna piss away 2$ for 15 minutes of pointless airtime, second, the device will be sold within 2 hours for cigs, liquor, crack, or sex
-
Comment by Misteri on March 13, 2012 at 7:56pm
-
http://bbh-labs.com/homeless-hotspots-a-charitable-experiment-at-sxswi try this link Amaterasu Solar see if it was what you were looking for.
-
Comment by Amaterasu Solar on March 13, 2012 at 1:08pm
-
Hmmm. Still not sure what the issue is... I tried the link but it brought up an article about Boeing getting "illegal" subsidies from the US government - according to the WTO. Like, how does the WTO get to have a say in the "illegality" of subsidies??? But that is beside the point of using homeless (somehow) to do...(something). Carry around a mobile wifi hub? Did I get that straight?
-
-
So now our homeless are reduced to animals. Give them a reward for good performance. Wow how unappealing is that. What has to happen in someones life to make this seem like a reasonable reward. Give a man a fish, and feed him for a day, teach a man to fish, and feed him for a lifetime.
"Destroying the New World Order"
THANK YOU FOR SUPPORTING THE SITE!
Latest Activity
- Top News
- Everything
"Burbia Charlie Kirk's wife is a real firebrand! God bless that poor woman! "
"Burbia thanks for the videos! "
Charlie Kirk: Grief And Outrage From Turning Point USA in Phoenix
"Early reports said a.second shooter was there. Talk of Dischord chats. Peyton Gendron was coerced…"
America In Crisis: Illegals and Drug Smugglers Have Us Beat
An inside look at how bad the situation is at the Arizona/Mexico border. This exclusive tour with retired Arizona Sheriff Mark Lamb reveals just how bad thin...
Sam Hyde Show: This is You
support the show: https://www.mde.tv/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🔥 BUY EXTREME PEACE on MDE.TV 🔥https://www.mde.tv/series/extreme-peace▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬...
Charlie Kirk: Grief And Outrage From Turning Point USA in Phoenix
We went to Charlie Kirk's Turning Point USA headquarters in Phoenix to talk with people who were there to pay their respects.►Join my community to get exclus...
"cheeki kea, Yes that was released on to book sites 19 hours before the tragic event and also there…"
Charlie Kirk Was Terrified Of Israel
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
"The internet is fractioned that's for sure but it never sleeps and the big question of the day…"
"It seems America has many meanings to many people. The internet has fractioned everybody. I had…"
"Cheeki kea I'm glad that the giant Moa downsized to this turkey looking land walker.!"
© 2025 Created by truth.
Powered by
You need to be a member of 12160 Social Network to add comments!
Join 12160 Social Network