Homeless hotspots plan causes controversy for BBH ad agency
Google Maps was used to alert the public to where the Homeless Hotspots participants were
An "experiment" which involved using homeless people as mobile wi-fi hotspots has attracted criticism, forcing the advertising agency behind it to defend itself.
A division of Bartle Bogle Hegarty (BBH) equipped 13 homeless people with 4G mifi devices in Austin, Texas.
It suggested the public pay $2 (£1.30) for 15 minutes access to the net.
Comments posted to the BBH's site accused the project of being "unseemly" and "wrong".
Members of Twitter asked "what has this world come to?" and accused the project of being a "gimmick".
However, others praised the idea as being "inspirational" and a chance to create a "positive interaction between the public" and homeless people.
A blog update by BBH's skunkworks unit noted that "there's an insane amount of chatter about this, which although certainly villainises us, in many ways is good for the homeless people we're trying to help".
The firm noted that its project had raised the issue of homelessness at the South by Southwest tech festival which it had been timed to coincide with. It also noted that each of the "hotspot managers" would keep the money that they earned.
Comment
-
Comment by Central Scrutinizer on March 13, 2012 at 9:40pm
-
hardcore homeless isn't gonna piss away 2$ for 15 minutes of pointless airtime, second, the device will be sold within 2 hours for cigs, liquor, crack, or sex
-
Comment by Misteri on March 13, 2012 at 7:56pm
-
http://bbh-labs.com/homeless-hotspots-a-charitable-experiment-at-sxswi try this link Amaterasu Solar see if it was what you were looking for.
-
Comment by Amaterasu Solar on March 13, 2012 at 1:08pm
-
Hmmm. Still not sure what the issue is... I tried the link but it brought up an article about Boeing getting "illegal" subsidies from the US government - according to the WTO. Like, how does the WTO get to have a say in the "illegality" of subsidies??? But that is beside the point of using homeless (somehow) to do...(something). Carry around a mobile wifi hub? Did I get that straight?
-
-
So now our homeless are reduced to animals. Give them a reward for good performance. Wow how unappealing is that. What has to happen in someones life to make this seem like a reasonable reward. Give a man a fish, and feed him for a day, teach a man to fish, and feed him for a lifetime.
"Destroying the New World Order"
THANK YOU FOR SUPPORTING THE SITE!
Latest Activity
- Top News
- Everything
"What a bummer. Can't tell thie 'dead' guy to eat shit now."
2DF36465-A826-443C-A3A8-6638BC1D4FFA
"Venezuela under Chavez had cut ties with the IMF and World Bank. He had suggested that the US had…"
G_LrzqtXMAAhT7w
"Derelict of duty should be reason for removal of these judges. That would go against what is in…"
2DF36465-A826-443C-A3A8-6638BC1D4FFA
"You can't subvert a nation that has already been subverted by Marxists and drug cartles who…"
2DF36465-A826-443C-A3A8-6638BC1D4FFA
"Venezuela was once a thriving nation until the left and Communism infiltrated the government, and…"
Jacob Collier Improvises With Orchestra (Live in San Francisco)
A few months ago, I had the joy of performing with the world's first Audience Symphony Orchestra in San Francisco, a gathering of fans from all over North Am...
Архітектура для мегаполісів: виклики та рішення урбаністики
Сучасні мегаполіси — це складні живі організми, де переплітаються економіка, культура, технології…See More
FB_IMG_1770501160448
"Thumbs up find. So what ever do we have here then? Revolving doors of corruption and deceit that…"
"Greetings and well wishes to you POMaH, great that you've joined us all here at the site. May…"
Something is Making Fishermen Disappear It’s not Alligators or Sharks
The setting is a section of the Ohio River where many locals enjoy fishing, swimming, and boating.…See More
© 2026 Created by truth.
Powered by
You need to be a member of 12160 Social Network to add comments!
Join 12160 Social Network