Homeless hotspots plan causes controversy for BBH ad agency
Google Maps was used to alert the public to where the Homeless Hotspots participants were
An "experiment" which involved using homeless people as mobile wi-fi hotspots has attracted criticism, forcing the advertising agency behind it to defend itself.
A division of Bartle Bogle Hegarty (BBH) equipped 13 homeless people with 4G mifi devices in Austin, Texas.
It suggested the public pay $2 (£1.30) for 15 minutes access to the net.
Comments posted to the BBH's site accused the project of being "unseemly" and "wrong".
Members of Twitter asked "what has this world come to?" and accused the project of being a "gimmick".
However, others praised the idea as being "inspirational" and a chance to create a "positive interaction between the public" and homeless people.
A blog update by BBH's skunkworks unit noted that "there's an insane amount of chatter about this, which although certainly villainises us, in many ways is good for the homeless people we're trying to help".
The firm noted that its project had raised the issue of homelessness at the South by Southwest tech festival which it had been timed to coincide with. It also noted that each of the "hotspot managers" would keep the money that they earned.
Comment
-
Comment by Central Scrutinizer on March 13, 2012 at 9:40pm
-
hardcore homeless isn't gonna piss away 2$ for 15 minutes of pointless airtime, second, the device will be sold within 2 hours for cigs, liquor, crack, or sex
-
Comment by Misteri on March 13, 2012 at 7:56pm
-
http://bbh-labs.com/homeless-hotspots-a-charitable-experiment-at-sxswi try this link Amaterasu Solar see if it was what you were looking for.
-
Comment by Amaterasu Solar on March 13, 2012 at 1:08pm
-
Hmmm. Still not sure what the issue is... I tried the link but it brought up an article about Boeing getting "illegal" subsidies from the US government - according to the WTO. Like, how does the WTO get to have a say in the "illegality" of subsidies??? But that is beside the point of using homeless (somehow) to do...(something). Carry around a mobile wifi hub? Did I get that straight?
-
-
So now our homeless are reduced to animals. Give them a reward for good performance. Wow how unappealing is that. What has to happen in someones life to make this seem like a reasonable reward. Give a man a fish, and feed him for a day, teach a man to fish, and feed him for a lifetime.
"Destroying the New World Order"
THANK YOU FOR SUPPORTING THE SITE!
Latest Activity
- Top News
- Everything
FLUORIDEGATE: An American Tragedy. a film by Dr. David Kennedy
FLUORIDEGATE: An American Tragedy, is a feature documentary that reveals the tragedy of how government, industry and trade associations protect and promote a...
Rendezvous With The Unknown
Rendezvous With the Unknown Chapter I It was about 9:00 am when I received a text on my phone from…See More
"ah ha - a Tartarian cuisine component lurks inside good old Tartar Sauce. Who would have thought.…"
Shadows in the Wind
If you think that life is but a game you can winYou’re just a shadow in the windConveniently…See More
Mossad: we create a pretend world, we are a global production company... the world is our stage
60 Minutes interviews alleged Mossad agent"we create a pretend world, we are a global production company......the world is our stage."_______________________...
The Alvin II Encounter: Was There A Living Dinosaur Involved?
The year is 1965 in the Caribbean islands at a 5-thousand-foot depth in the dark Atlantic waters.…See More
All In The Family | Mike Meets Archie For The First Time | The Norman Lear Effect
Gloria (Sally Struthers) has a new boyfriend called Michael (Rob Reiner) and she is very excited to introduce him to her parents (Carroll O'Connor and Jean S...
entitlement
Congress makes Social Security that we paid in our whole lives into to some government giveaway and…
Death Threats for Assisting ICE?
An Idaho Bar Helped ICE And Faced This Sick Backlash From DemocratsDecember 10, 20254 minute read…See More
'They’re Waiting for Us to Die': Area 51 Veterans Plead for Trump’s Help | Elizabeth Vargas Reports
Congress quietly killed the one fix that could have helped America’s “Area 51 veterans” prove where they served — and get the care they say they’ve earned.WA...
© 2025 Created by truth.
Powered by
You need to be a member of 12160 Social Network to add comments!
Join 12160 Social Network