How Gay Themes In Ads Became Mainstream

Leanne Italie, Associated Press

amazon kindle ipad ad

Amazon / YouTube

Amazon's gay marriage ad

NEW YORK (AP) — A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the Kindle Paperwhite's sun-friendly screen.

He clicks to buy one himself and suggests they celebrate with a drink.

"My husband's bringing me a drink right now," chirps she.

"So is mine," smiles he as they turn and wave at their male loved ones sitting together at a tiki bar. (See video below.)

Welcome to the latest in gay imagery in mainstream advertising, where LGBT people have been waiting for a larger helping of fairness, or at least something other than punchlines and cliches.

While there are still plenty of those, something has happened in advertising over the last two or three years, nearly two decades after Ikea broke ground in the U.S. with a TV spot featuring a gay couple shopping for a dining room table — a spot that ran only once in New York and Washington, D.C., and was pulled after bomb threats to Ikea stores.

Today, gay and lesbian parents and their kids are featured — along with pitchwoman Ellen DeGeneres — in J.C. Penney ads. Same-sex couples have their own, advertised wedding registries at Macy's and elsewhere and President Barack Obama offered his seal of approval by evolving into a supporter of gay marriage.

Two happy young men sit together eating at a dining table, with wine and romantic candlelight, in a section of a Crate & Barrel catalog marked "Us & Always." And we made it through a Super Bowl without any gay jokes at commercial breaks — like the Snickers ad of several years ago featuring two men freaking out after kissing by accident while eating one of the candy bars.

Traditionally lagging behind TV and film content in terms of LGBT inclusion, advertisers in this country are facing considerably less trouble than they used to when taking on gay themes, observers said. Penney's rebuffed critics and launched a lesbian-focused catalog ad for Mother's Day that the company followed with a two-dads family — a real family — for Father's Day.

Views: 156

Comment

You need to be a member of 12160 Social Network to add comments!

Join 12160 Social Network

Comment by Sweettina2 on March 14, 2013 at 6:47pm

Absolutely right Suzie!! 

11 Symptoms of Final Decay of Civilization

In 1947, sociologist Dr. Carle Zimmerman wrote a text called “Family and Civilization.” He identified eleven ‘symptoms of final decay’ observable in the fall of both the Greek and Roman civilizations. See how many characterize our society:

1. No-fault divorce
2. “Birth dearth”; increased disrespect for parenthood and parents
3. Meaningless marriage rites/ceremonies
4. Defamation of past national heroes
5. Acceptance of alternative marriage forms
6. Widespread attitudes of feminism, narcissism, hedonism
7. Propagation of antifamily sentiment
8. Acceptance of most forms of adultery
9. Rebellious children
10. Increased juvenile delinquency
11. Common acceptance of all forms of sexual perversion

http://12160.info/profiles/blogs/11-symptoms-of-final-decay-of-civi...

Comment by suzie on March 11, 2013 at 11:45pm

I love you sweettina ..    this is a part of the communist jew agenda ..

 
23. Control art critics and directors of art museums. "Our plan is to promote ugliness, repulsive, meaningless art."
 
24. Eliminate all laws governing obscenity by calling them "censorship" and a violation of free speech and free press.
 
25. Break down cultural standards of morality by promoting pornography and obscenity in books, magazines, motion pictures, radio, and TV.
 
26. Present homosexuality, degeneracy and promiscuity as "normal, natural, healthy."
 
27. Infiltrate the churches and replace revealed religion with "social" religion. Discredit the Bible and emphasize the need for intellectual maturity, which does not need a "religious crutch."
 
28. Eliminate prayer or any phase of religious expression in the schools on the ground that it violates the principle of "separation of church and state."
 
29. Discredit the American Constitution by calling it inadequate, old-fashioned, out of step with modern needs, a hindrance to cooperation between nations on a worldwide basis.
 God and goodness are fairy tales didn't you get the memo?
God damned Jew world order demands distruction of all things Godly ..  the synagog of satan will be held accountable by Almighty God Himself ..
http://rense.com/general32/americ.htm

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

cheeki kea posted a video

Neil Oliver STUNNED as Dutch Official Reveals Covid-19 Was 'MILITARY Operation' in SHOCK Admission

Neil Oliver reacts after a top Dutch government official has admitted 'Covid' was a military operation.#gbnews #uknews #covid #coronavirus #covid19 Keep up t...
17 hours ago
tjdavis posted blog posts
yesterday
tjdavis commented on tjdavis's video
yesterday
tjdavis posted videos
yesterday
tjdavis posted photos
yesterday
Doc Vega posted blog posts
yesterday
Doc Vega commented on Doc Vega's blog post What Will happen When Robot Brides Replace Human Marriage?
"Less Prone thanks for your support Buddy! "
Friday
Less Prone favorited tjdavis's video
Thursday
Less Prone posted a photo

Social Engineering 101

That's how it goes.
Thursday
Doc Vega posted a blog post

A Prelude to WW III ? It Seems There We Are Trailblazing Idiocy into More Blood and Destruction!

They're rolling out the 25th Amendment trying to stop Joe Biden from insanely thrusting the US in a…See More
Thursday
Less Prone posted a video

Chris Langan - The Interview THEY Didn't Want You To See - CTMU [Full Version; Timestamps]

DW Description: Chris Langan is known to have the highest IQ in the world, somewhere between 195 and 210. To give you an idea of what this means, the average...
Wednesday
Doc Vega posted a blog post

RFK Jr. Appoinment Rocks the World of the Federal Health Agncies and The Big Pharma Profits!

The Appointment by Trump as Secretary of HHS has sent shockwaves through the federal government…See More
Tuesday
tjdavis posted a video

Somewhere in California.

Tom Waites and Iggy Pop meet in a midnight diner in Jim Jarmusch's 2003 film Coffee and Cigarettes.
Nov 19
cheeki kea commented on cheeki kea's photo
Thumbnail

1 possible 1

"It's possible, but less likely. said the cat."
Nov 18
cheeki kea posted a photo
Nov 18
tjdavis posted a blog post
Nov 18
Tori Kovach commented on cheeki kea's photo
Thumbnail

You are wrong, all of you.

"BECAUSE TARIFFS WILL PUT MONEY IN YOUR POCKETS!"
Nov 17
Tori Kovach posted photos
Nov 17
Doc Vega posted a blog post

Whatever Happened?

Whatever Happened?  The unsung heroes will go about their dayRegardless of the welcome they've…See More
Nov 17
Doc Vega commented on Doc Vega's blog post A Requiem for the Mass Corruption of the Federal Government
"cheeki kea Nice work! Thank you! "
Nov 17

© 2024   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted