How Gay Themes In Ads Became Mainstream
Leanne Italie, Associated Press
Amazon / YouTube
Amazon's gay marriage ad
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NEW YORK (AP) — A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the Kindle Paperwhite's sun-friendly screen.
He clicks to buy one himself and suggests they celebrate with a drink.
"My husband's bringing me a drink right now," chirps she.
"So is mine," smiles he as they turn and wave at their male loved ones sitting together at a tiki bar. (See video below.)
Welcome to the latest in gay imagery in mainstream advertising, where LGBT people have been waiting for a larger helping of fairness, or at least something other than punchlines and cliches.
While there are still plenty of those, something has happened in advertising over the last two or three years, nearly two decades after Ikea broke ground in the U.S. with a TV spot featuring a gay couple shopping for a dining room table — a spot that ran only once in New York and Washington, D.C., and was pulled after bomb threats to Ikea stores.
Today, gay and lesbian parents and their kids are featured — along with pitchwoman Ellen DeGeneres — in J.C. Penney ads. Same-sex couples have their own, advertised wedding registries at Macy's and elsewhere and President Barack Obama offered his seal of approval by evolving into a supporter of gay marriage.
Two happy young men sit together eating at a dining table, with wine and romantic candlelight, in a section of a Crate & Barrel catalog marked "Us & Always." And we made it through a Super Bowl without any gay jokes at commercial breaks — like the Snickers ad of several years ago featuring two men freaking out after kissing by accident while eating one of the candy bars.
Traditionally lagging behind TV and film content in terms of LGBT inclusion, advertisers in this country are facing considerably less trouble than they used to when taking on gay themes, observers said. Penney's rebuffed critics and launched a lesbian-focused catalog ad for Mother's Day that the company followed with a two-dads family — a real family — for Father's Day.
Comment
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Comment by Sweettina2 on March 14, 2013 at 6:47pm
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Absolutely right Suzie!!
11 Symptoms of Final Decay of Civilization
In 1947, sociologist Dr. Carle Zimmerman wrote a text called “Family and Civilization.” He identified eleven ‘symptoms of final decay’ observable in the fall of both the Greek and Roman civilizations. See how many characterize our society:
1. No-fault divorce
2. “Birth dearth”; increased disrespect for parenthood and parents
3. Meaningless marriage rites/ceremonies
4. Defamation of past national heroes
5. Acceptance of alternative marriage forms
6. Widespread attitudes of feminism, narcissism, hedonism
7. Propagation of antifamily sentiment
8. Acceptance of most forms of adultery
9. Rebellious children
10. Increased juvenile delinquency
11. Common acceptance of all forms of sexual perversionhttp://12160.info/profiles/blogs/11-symptoms-of-final-decay-of-civi...
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Comment by suzie on March 11, 2013 at 11:45pm
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I love you sweettina .. this is a part of the communist jew agenda ..
- 23. Control art critics and directors of art museums. "Our plan is to promote ugliness, repulsive, meaningless art."
- 24. Eliminate all laws governing obscenity by calling them "censorship" and a violation of free speech and free press.
- 25. Break down cultural standards of morality by promoting pornography and obscenity in books, magazines, motion pictures, radio, and TV.
- 26. Present homosexuality, degeneracy and promiscuity as "normal, natural, healthy."
- 27. Infiltrate the churches and replace revealed religion with "social" religion. Discredit the Bible and emphasize the need for intellectual maturity, which does not need a "religious crutch."
- 28. Eliminate prayer or any phase of religious expression in the schools on the ground that it violates the principle of "separation of church and state."
- 29. Discredit the American Constitution by calling it inadequate, old-fashioned, out of step with modern needs, a hindrance to cooperation between nations on a worldwide basis.
- God and goodness are fairy tales didn't you get the memo?
- God damned Jew world order demands distruction of all things Godly .. the synagog of satan will be held accountable by Almighty God Himself ..
- http://rense.com/general32/americ.htm
"Destroying the New World Order"
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