By Barbara Thau
Cash registers could join the ranks of pay phones and typewriters sooner than you think.
J.C. Penney (JCP) will say farewell to cash registers, checkout counters and cashiers by 2014, said Ron Johnson, the chain's CEO, during the Fortune Brainstorm Tech conference, reports Time.
Penney's plan evokes Apple's (AAPL) mostly cash-register free stores -- and that comes as little surprise: Johnson was the head of Apple Retail and is considered the mastermind behind its success. He left Apple in November to take the top spot at J.C. Penney.
Johnson, who has been in the headlines lately for Penney's radical, controversial -- and so far, unsuccessful -- strategy to eliminate most of its sales and coupons, is now looking to shake up the checkout experience in the chain's stores.
His plan is to eliminate cashiers, cash registers and checkout counters, replacing them with a patchwork of technology solutions, such as WiFi networks, mobile checkout, RFID (radio frequency identification) technology tracking systems for merchandise, as well as self-checkout options.
More here: http://www.dailyfinance.com/2012/07/23/jcpenneys-no-more-cash-regis...|hp-laptop|dl3|sec1_lnk3%26pLid%3D182880
Comment
Another example of a failing company grasping at technology 'straws' to save them. They'll reduce their operating costs but it won't boost their sales and after factoring in the initial costs of the tech sys it'll be a net loss from the git-go. Apple stands to gain though ;)
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