Counter Narratives like an info vaccines that MSM takes to inoculate themselves from truth bombs that could drop on them unexpectedly. Above the list of the contents. I think msm is stuck on the 3rd instruction talking down Ukraines imperfections has increased peoples knowledge and awarenesses of the nazi powers that lurk there. That was crossing the line for even the sleepy sheeple minds, not the fact so much of nazis but the fact they were going after their white neighbours. This ironic situation has seen support for Ukraine Decrease which could be why the political scientists are coming out in Clown world style like Florence Gaub who tried to explain that Russians weren't Europeans like us even though they LOOK like (us) Europeans because they don"t live as long and the culture etc, etc ~ not us, different. ( Her display of desperation could be read in sub titles and hasn't been debunked yet.) Most average sheeple aren't ready for this very sudden change in direction and are mentally sickened trying to fathom it and retune into a conflicting narrative that doesn't feel good. They hear little from the Russian side and all they remember is something about denazification of Ukraine happening and that now suddenly seems true and a good thing. They know nothing about bio-labs or anything else. The propaganda of contributions and equipment along with love and support for Ukraine has creased in Lamestream and also the on-going sanctions not even wisphers of news on the front pages anymore from what is noticed recently. Ukraine being on the side of freedom and justice seems very much like an impossible lie weighted up by a remote possibility that Russia is the one fighting for freedom from extremists.
Propaganda works best on a dumbed down society who think in terms of a toddler where the vice pResident can publicly state that Russia is bigger, so they are bad, and people accept it as true. The same society who thinks it's fighting for good when the US invades, or drone strikes smaller countries.