CBS News

Panera Bread starts scanning customers' palms

Elizabeth Napolitano - Yesterday 9:58 AM

2544072

Panera Bread is rolling out palm scanners that will link customers' handprints to their loyalty accounts — a move the company paints as convenient but that privacy advocates have decried.

biometrics_ids_0708.jpg
biometrics_ids_0708.jpg© Getty Images

The biometric-gathering technology, developed by Amazon, will hit stores in the next few months, Panera said on Wednesday. The gadgets will help suggest menu items based on customers' order histories and allow employees to greet customers by their names and share customers' available rewards, the company said.

Panera Bread CEO Niren Chaudhary described the move as a "frictionless, personalized, and convenient" evolution of Panera's loyalty program, which boasts 52 million members. 

The fast-casual chain has already installed the scanners at locations in St. Louis, where it is headquartered, and says the scanners will "expand to additional locations in the coming months," although it's unclear how many of the chain's 2,000-plus locations will be affected. Reuters reported that Amazon One technology is in use at some 200 locations across the country, including Amazon's Whole Foods Market subsidiary and Amazon Go stores.

Panera says the technology will securely store its customers' biometric data. However, digital rights activists worry that information could be tapped by federal agencies or accessed by hackers. 

"Federal agencies like Customs and Border Protection have experienced devastating hacks where large databases of biometric information have been stolen," Fight for the Future told CBS MoneyWatch in an email. "Do we really expect Amazon, or Panera, to have better cybersecurity practices?"

Panera and Amazon did not immediately reply to requests for comment. 

Amazon began using biometric-gathering technology at its Amazon Go locations in late 2020, but the payments system has raised some eyebrows and alarms. In 2021, a group of U.S. senators sent a letter to Amazon's CEO requesting details about how the company intends to use customers' data and whether it will continue to build up its biometric information. 

Amazon's tracking practices are also at the crux of a lawsuit filed earlier this month. The suit alleges the e-commerce giant skirted New York City data privacy laws by not disclosing to shoppers that it was collecting their biometric information.






Woman's Day

Views: 74

Reply to This

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

tjdavis posted a video

America In Crisis: Illegals and Drug Smugglers Have Us Beat

An inside look at how bad the situation is at the Arizona/Mexico border. This exclusive tour with retired Arizona Sheriff Mark Lamb reveals just how bad thin...
3 hours ago
Burbia posted a video

Sam Hyde Show: This is You

support the show: https://www.mde.tv/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🔥 BUY EXTREME PEACE on MDE.TV 🔥https://www.mde.tv/series/extreme-peace▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬...
4 hours ago
Burbia commented on Sandy's photo
5 hours ago
Burbia commented on Sandy's photo
5 hours ago
Doc Vega posted a blog post

“Night of Horror” Finland WWII 1939 and a Russian Massacre

It is November of 1939 and Stalin decides that the resources in the smaller nation of Finland…See More
12 hours ago
Sandy posted a photo
15 hours ago
tjdavis posted a video

Charlie Kirk: Grief And Outrage From Turning Point USA in Phoenix

We went to Charlie Kirk's Turning Point USA headquarters in Phoenix to talk with people who were there to pay their respects.►Join my community to get exclus...
yesterday
Doc Vega posted blog posts
yesterday
Burbia commented on Doc Vega's blog post This Memorable Anthem Given by Nick Freitas Hit the Nail on the Head Please Listen!
yesterday
Doc Vega posted blog posts
Friday
Doc Vega commented on Doc Vega's blog post A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left
"cheeki kea, Yes that was released on to book sites 19 hours before the tragic event and also there…"
Friday
Burbia commented on Sandy's video
Friday
Sandy posted a video

Charlie Kirk Was Terrified Of Israel

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
Friday
Sandy posted a photo
Friday
cheeki kea commented on Doc Vega's blog post A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left
"The internet is fractioned that's for sure but it never sleeps and the big question of the day…"
Friday
Burbia commented on Doc Vega's blog post A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left
"It seems America has many meanings to many people. The internet has fractioned everybody. I had…"
Thursday
Doc Vega commented on Doc Vega's blog post Plausible Explanation Behind Recent Cryptid Sightings in the Wild!
"Cheeki kea I'm glad that the giant Moa downsized to this turkey looking land walker.!"
Thursday
Burbia commented on Burbia's blog post Charlie Kirk Assaination
"I don't know what difference if any that he was also a member of Council for National Policy.…"
Thursday
Doc Vega commented on Burbia's blog post Charlie Kirk Assaination
"I remember when they found out that the united Council of Churches worldwide had been funding…"
Thursday
Doc Vega posted a blog post

A Few More Rats in Your Skull Concerning Charlie and the Rampaging Left

 Political violence and death has been perpetrated for a long time now in America. The Democrats…See More
Thursday

© 2025   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted