Debut of new Bronco SUV on O.J. Simpson's Birthday is 'Pure Coincidence,' Ford Says

Bwahahaha!!!

NBC News article

The slow-speed police chase of Simpson's white Ford Bronco in 1994 was viewed by around 95 million people.


The 1966 Ford Bronco
Designers have opted for a more squared-off retro shape for the new Bronco clearly meant to harken back to the original 1966 Ford Bronco.Ford file


June 16, 2020, 1:21 PM CDT
By Paul A. Eisenstein

Ford has picked a peculiar day to unveil its reborn Bronco SUV — July 9, O.J. Simpson's birthday.

Simpson has been indelibly linked to the car since police pursued him in a white Bronco on Los Angeles freeways on June 17, 1994 — a slow-speed chase that was viewed on national TV by 95 million people.

Simpson — whose full name is Orenthal James Simpson — was wanted in the slayings of ex-wife Nicole Brown Simpson and her friend, Ronald Goldman. He was acquitted the following year in one of the most closely watched murder trials in American history.

The timing of the new Bronco's debut is “a pure coincidence,” Ford spokesman Mike Levine told NBC News.

Brian Moody, executive editor of Autotrader.com, told The Detroit Free Press that despite the timing, bringing the Bronco back was the right move, since it is “completely woven into the cultural fabric of America."

Ford dropped the full-size SUV in 1996, two years after the Simpson-police chase. A classic, truck-based utility vehicle, it was facing a variety of problems, including allegations of safety design problems linked to various rollover crashes. It was subsequently replaced by the Ford Explorer...

(more at link)


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