Monsanto & Dole Team Up to Force-Feed Consumers Genetically Engineered Fruits & Veggies
By Eric Schroeder
Food Business News, June 23, 2009
MONTEREY, CALIF. - Dole Fresh Vegetables, Inc. and Monsanto Co. have entered into an agreement to develop new products that will "enhance consumer vegetable choices," according to the companies. The five-year agreement will focus on broccoli, cauliflower, lettuce and spinach. Any new products developed through the agreement will be commercialized by Dole in North America.
Plant breeding techniques will be used to improve the nutrition, flavor, color, texture, taste and aroma of the vegetables. Monsanto's role in the collaboration will be to improve the development of new and beneficial vegetable characteristics. Their efforts will be guided by Dole's knowledge of consumer needs and marketing.
"Dole prides itself on innovation and bringing consumers high quality, nutritious and great-tasting products," said Roger Billingsley, senior vice-president of research and development for Dole Fresh Vegetables. "We are looking forward to collaborating closely with Monsanto to do just that."
Link
Food Business News, June 23, 2009
MONTEREY, CALIF. - Dole Fresh Vegetables, Inc. and Monsanto Co. have entered into an agreement to develop new products that will "enhance consumer vegetable choices," according to the companies. The five-year agreement will focus on broccoli, cauliflower, lettuce and spinach. Any new products developed through the agreement will be commercialized by Dole in North America.
Plant breeding techniques will be used to improve the nutrition, flavor, color, texture, taste and aroma of the vegetables. Monsanto's role in the collaboration will be to improve the development of new and beneficial vegetable characteristics. Their efforts will be guided by Dole's knowledge of consumer needs and marketing.
"Dole prides itself on innovation and bringing consumers high quality, nutritious and great-tasting products," said Roger Billingsley, senior vice-president of research and development for Dole Fresh Vegetables. "We are looking forward to collaborating closely with Monsanto to do just that."
Link
Comment
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Comment by luggnutz on July 2, 2009 at 11:32pm
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Jehovah will destroy those destroying the earth! Research what is around you on basic lawns and around wood's edge and feilds. You'll be suprised what's good and out there free.
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Comment by Marklar on June 26, 2009 at 4:51am
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Aaaaah, mankind's dream of achieving a worm in every apple is fast upon us.
"Destroying the New World Order"
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