PERSONALIZED WEB: Two People Using the Same Keywords DO NOT GET THE SAME RESULTS AT ALL.
PERSONALIZED WEB: Two People Using the Same Keywords DO NOT GET THE...
Not the same results WHATSOEVER in some cases. Not scared yet? You may not mind in the Entertainment section of your favorite news reader -- but what about world events? Don't you want to be notified of world events even if they do not match your 'profile'? What about the people listed on your Facebook page? Don't you want to see all of them? Don't you want the choice?
No matter what category -- news, books, shopping, whatever. Even if you are in the same room. Even if you use the same computer. You are fast losing that choice, and your experience is being tailored to you -- based on data mined from your emails, your shopping history, your clickstream, even your OS and browsing habits. Of course, your age, gender, shopping history, phone records, credit records....
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