Athletes should be fitted with microchips 'like dogs' to prevent doping, World Olympics Association CEO claims
Mike Miller made the comments during a Westminster debate this week
He claims that microchips could be used to recognised banned substances
He says this method would be more reliable that current testing systems
But other experts have raised secuirty and privacy concerns around microchips
By SHIVALI BEST FOR MAILONLINE
PUBLISHED: 09:45 BST, 11 October 2017 | UPDATED: 10:17 BST, 11 October 2017
In the hopes of preventing doping in sports, athletes should be fitted with microchips 'like dogs', according to Mike Miller, CEO of the World Olympics Association.
Mr Miller claims that the controversial chips could be used to recognise banned substances and make sure sports stay clean.
But not everyone is convinced by his plans, and some have raised security and privacy concerns, as the data generated could be used to track people.
American born Miller was formerly chief executive at the International Rugby Board, a former controller of BBC Television sport (where he was known as Miller Lite and described "as spectacularly useless and totally out of his depth - he has no contacts in sport and is virtually unknown in television."), formerly head of sport, commissioning editor for the internet, commissioning editor of 'The Big Breakfast at Channel 4'.
He was also a member of the European Broadcasting Union (EBU) Sports Group Executive Bureau, where he was involved in discussions with the IOC, FIFA, the IAAF and other governing bodies.
He is also chairman at UAV filming company Batcam Ltd
Apparently UK Anti-Doping boss Nicole Sapstead has poured cold water on the idea that microchips should be implanted in athletes to make sure they are not cheating.