SOURCE: TECH DIRT

We've already gone over how fifth-generation "5G" wireless, while a notable improvement in network speed and performance, has been obnoxiously over-hyped by hardware vendors and cellular carriers. We've also noted that in reality, broad availability of 5G-capable handsets and networks are still quite a few years away, and when products do arrive, they won't, contrary to some claims, magically fix the myriad of problems deeply woven into the U.S. broadband industry, most of which have to do with lobbyist political power and the monopoly domination of cellular tower backhaul.

AT&T's been among the biggest hype generators for 5G, even though its early offerings on this front, while fast, tend to suffer from high prices and low usage caps (did you expect something else?). In addition to over-hyping 5G's impact, AT&T has been busy both distorting what 5G actually is... and dramatically over-stating actual availability. For example, last year AT&T introduced what it called "5G Evolution" wireless connectivity, which wasn't actually 5G, but a collection of tech (specifically 4x4 MIMO (multiple input, multiple output) antenna and 256 QAM technologies) that simply made existing LTE networks somewhat faster.

AT&T's since taken this head fake to an entirely new level. Last week, for example, AT&T began replacing the "LTE" (4G) notifier on many users phones with a "5G E" symbol, despite its phones and networks not actually being upgraded to 5G yet:

In short, AT&T is taking some modest network improvements to existing 4G LTE networks, and confidently calling them 5G, knowing full well the Pai FCC isn't likely to do much of anything about it. Confusing customers into thinking AT&T's ahead in the 5G "race" (which isn't a race) appears to be the whole point:

"AT&T last year introduced the “5G Evolution” marketing label to cover markets where it offers advanced LTE network technologies like carrier aggregation, 4x4 MIMO, LAA and 256 QAM. Such technologies can dramatically improve the speeds available through LTE, and AT&T has argued that such technologies pave the way for eventual 5G services, though critics have argued that AT&T’s “5G Evolution” marketing moves only serve to sow confusion among consumers."

If you've been around the wireless sector for a while, you might recall that earlier generation standards also played fast and loose with actual definitions. Carrier marketing departments, for example, eventually convinced the UN's International Telecommunication Union that it was fine to pretty much call whatever they wanted "4G", since confusing and misleading customers, or over-stating product availability (as any cellular carrier coverage map will tell you), has never really been considered a bad thing in telecom.

The one-two punch of over-promising what 5G actually delivers (like this story which proclaims it will bring 4 day workweeks to us all) while distorting the very definition of 5G, is likely to leave a sour taste in consumers' mouths once they realize the canyon-esque gap between marketing hype and reality (especially on pricing, which is rarely discussed). And this is, of course, before you tack on the inevitable arbitrary restrictions and limitations AT&T hopes to erect in the wake of the death of real FCC oversight and net neutrality protections.

Views: 94

Comment

You need to be a member of 12160 Social Network to add comments!

Join 12160 Social Network

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

Doc Vega posted blog posts
3 hours ago
Doc Vega commented on Doc Vega's blog post Marjory Taylor Green Proposes Bill Abolishing Geoengineering or Weather Modification
"cheeki kea Marjory is in a daily battle with Democrats on the hill constantly coming up with more…"
5 hours ago
Doc Vega posted blog posts
Wednesday
Mr. Sizzle favorited Less Prone's video
Wednesday
tjdavis posted a photo
Tuesday
Doc Vega posted a blog post

The Saga of Joe Adams May Have Solved What's Behind the Numerous Disappearances Going on in our National Forests

     The year is 2023 in September. A nature’s photographer and experienced survivalist, Joe Adams…See More
Monday
Sandy posted a video

Aron Siri's opening statement, Senate Hearing on Covid Vaccines, May 25

Opening statement Aaron Siri, Managing Partner, Siri & Glimstad, L.L.P.Senate Homeland Security and Governmental Affairs, Permanent Subcommittee on Investiga...
Monday
cheeki kea replied to cheeki kea's discussion Tartaria
"A smidgeon of facts have come to light. In English a misspelling suddenly occurred where an extra R…"
Monday
Doc Vega posted a blog post

The Cancel Culture Vulture

  Better to shut them down than hear their point of viewCancel culture coming after youHelping to…See More
Jul 12
Doc Vega posted a photo
Jul 11
Doc Vega posted a blog post

The Fingerprint

The Fingerprint On a dance with the unpredictability of the signals you sendA solemn pact with my…See More
Jul 11
Sandy posted a video
Jul 11
tjdavis posted a video
Jul 9
Burbia replied to Burbia's discussion Trump Receives Marching Orders
Jul 9
Less Prone favorited Burbia's video
Jul 9
Less Prone replied to Burbia's discussion Trump Receives Marching Orders
"Bullets can be effective in reinforcing ownership."
Jul 9
Burbia posted a discussion

Trump Receives Marching Orders

Netanyahu has made 3 visits to the White house since Trump's second term as President of the United…See More
Jul 9
Burbia commented on Burbia's video
Thumbnail

Ben Shapiro Just LOST HIS MIND — There's No Coming Back From This

"Omg. The Ben Shapiro voice that Luke is imitating here couldn't be any more comedic to…"
Jul 8
Burbia posted a video

Ben Shapiro Just LOST HIS MIND — There's No Coming Back From This

Get the magnesium your body needs - https://wearechange.shop/product/magnesium-glycinate/Ben Shapiro Just LOST HIS MIND — There's No Coming Back From ThisHig...
Jul 8
cheeki kea posted photos
Jul 8

© 2025   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted