Lego, along with other major companies including John Lewis and Waitrose, faced mounting pressure from the ‘Stop Funding Hate’ campaign, which aims to “take on the divisive hate campaigns” of right-wing newspapers the Sun, Daily Mail and Daily Express by urging advertisers to pull their support.

In a tweet responding to the campaign, the toy company stated that they “have finished the agreement with The Daily Mail and are not planning any future promotional activity with the newspaper."

RT