BOOZE GOOD, WEED BAD: CBS REFUSES TO AIR MEDICAL MARIJUANA SUPER BOWL COMMERCIAL

As more and more people shake themselves free from the taboo against the medical and recreational use of cannabis, one would think that the mainstream media would similarly shift with the cultural winds and begin to show more flexibility toward the plant.

In the case of CBS, this doesn’t seem to be an option.

 

The network’s stance was made clear when they rejected a commercial promoting the numerous medicinal and health benefits of cannabis during this year’s Super Bowl, when an estimated 100 million viewers will attentively watch not only the Big Game and Halftime Show, but also eagerly gape at the commercials that run during the game.

As is tradition, many of the ads will be for alcoholic beverages that viewers often binge-drinkthroughout the day. But ads for medical marijuana to treat glaucoma or improve the quality of life for suffering U.S. military veterans? Now that’s going too far – or so CBS executives say.


Keep pumping the booze ads, guys. You’re doing great! https://t.co/BpCzBRBjjP

— Chris Long (@JOEL9ONE) January 22, 2019

According to USA Today, Acreage Holdings  – a firm involved in the cultivation, processing, and sale of cannabis – produced a 60-second ad showing three people suffering from a variety of ailments who attest to the healing power of medical marijuana.

“It’s a public service announcement really more than it is an advertisement,” Harris Damashek, chief marketing officer for Acreage explained. “We’re not marketing any of our products or retail in this spot.”

 

After sending the storyboards of the commercial to CBS, Acreage received a reply that brusquely stated:

“CBS will not be accepting any ads for medical marijuana at this time.”

A CBS spokesman subsequently told the newspaper that its current broadcast standards don’t allow for any sort of advertising related to cannabis.

Acreage president George Allen isn’t particularly shocked about the rejection, and attributed the company declining the ad to the legal gray-zone in which medical marijuana purveyors currently find themselves. Allen explained:

 

“We’re not particularly surprised that CBS and/or the NFL rejected the content … that is actually less a statement about them and more we think a statement about where we stand right now in this country.”

In 1996, California was the first state to lift restrictions on the use of marijuana for medical purposes. Since then, over 30 states have followed the Golden State’s example while ten states plus Washington, D.C. have also freed the plant almost entirely, granting adults over 21 the right to partake freely in the recreational use of the herb.

Yet under federal law, cannabis remains classified as a Schedule I drug under the Controlled Substances Act – a contradiction that has led to many legally-licensed companies dealing with the plant to land in hot water with the feds.

Allan added:

“One of the hardest parts about this business is the ambiguity that we operate within … We do the best we can to navigate a complex fabric of state and federal policy, much of which conflicts.”

The advertisement, depicting three cases of people who benefited from their use of medical marijuana, remains in unfinished form. Stories included that of a Colorado boy who suffers from Dravet syndrome, whose mother claims that medical cannabis saved his life after suffering numerous seizures per day. A Buffalo man claims that after 15 years of opioid dependency following three back surgeries, medical marijuana allowed him to live once again. And an Oakland resident and military veteran who lost his leg while serving also claimed that medical marijuana has softened the unbearable pain he had undergone.

 

The use of marijuana for various ailments is nothing new. Cannabis has been used medicinally by humans across the globe for over 5,000 years.

After years of demonization, the plant has enjoyed increasing mainstream acceptance in recent decades, with a recent poll by the Pew Research Center finding that 62 percent of U.S. residents, including 74 percent of millennials, favor an end to the prohibition of cannabis.

The plant has also been the subject of numerous studies by the medical community as a valid treatment for a various medical and health conditions including headaches, chronic pain, insomnia, muscle spasms, menstrual cramps, narcotic addiction, appetite loss, post-traumatic stress disorder, anxiety, HIV-AIDS, cancer, and other ailments. In contrast, alcoholic beverages haven’t been proven to be a reasonable treatment for any of these things.

SHARE THIS ARTICLE...

Views: 23

Comment

You need to be a member of 12160 Social Network to add comments!

Join 12160 Social Network

Comment by Diana on January 23, 2019 at 9:33am

It's not just booze, big pharma spends billions on advertising throughout the year (not necessarily the Super Bowl) and the networks don't want to upset that cash cow.

Latest Activity

dogitydog commented on Diana's photo
Thumbnail

RBG

"They are taking the movie "Weekend At Bernie's" way too serious. Besides, the Notorious RBG was cremated, there's nothing left to prop up!"
2 minutes ago
dogitydog favorited Old Denmark's photo
7 minutes ago
Central Scrutinizer commented on Chris of the family Masters's video
30 minutes ago
Anti Everything replied to Chris of the family Masters's discussion No Valid Convention of States Possible
"Its  all a fraud hidden in plain sight. I prefer anarchy. I was nothing to do with the UNITED STATES CORP. Until the 'Law of The Land' is acknowledged and common law is the law nothing is good for living breathing blood flowing MAN…"
1 hour ago
Profile Icon via Twitter
RT @FuctupMike: 15 Celebrities Who Blamed Trump, Deplorables for Hoax Attack on Jussie Smollett https://t.co/Enww40YZ96 via @BreitbartNews
Twitter2 hours ago · Reply · Retweet
Profile Icon via Twitter
RT @MZHemingway: 7 Big Takeaways From Andrew McCabe’s Planned Coup https://t.co/RNu5VIkIWJ
Twitter2 hours ago · Reply · Retweet
Profile Icon via Twitter
RT @wsvn: Chicago police seek follow-up interview with Jussie Smollett, keep quiet about ongoing investigation into reported attack against…
Twitter2 hours ago · Reply · Retweet
Old Denmark commented on Less Prone's video
2 hours ago
Old Denmark favorited Less Prone's video
2 hours ago
Old Denmark posted photos
2 hours ago
Diana posted videos
2 hours ago
Chris of the family Masters posted a video
2 hours ago
Central Scrutinizer commented on dogitydog's video
Thumbnail

UFO's with Boyd Bushman and his last interview on Area 51 and UFO's over Tucson, Arizona

"Dang!!...The real Marvin the Martian is one ugly muthafugger ... RIP Boyd, glad to see somebody who isn't afraid of the area 51 boogeymen"
3 hours ago
Central Scrutinizer replied to dogitydog's discussion Patriots Now Considering Plasma Heat Weapon Against Domestic Enemy Politicians and Enablers
"I think it was just Marvin the Martian on a summer night cruise and he didnt wanna be hassled so he whipped out his Uranium PU-36 Explosive Space Modulator gun and eliminated the problem.... w00t!!"
3 hours ago
Diana favorited Less Prone's photo
3 hours ago
Central Scrutinizer replied to dogitydog's discussion Patriots Now Considering Plasma Heat Weapon Against Domestic Enemy Politicians and Enablers
"AmeriKa summed up in one sentence..... "we have upwards of half our country, mind-numbingly willing to walk into Demographic SUICIDE, with the other half our our country lacking the balls to put a stop to them.  ""
3 hours ago

Please remember this website is supported by your donations...

© 2019   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2015 - all rights reserved. unless otherwise noted