Facebook

Major advertisers including Nissan and Nationwide have suspended Facebook marketing campaigns after their ads appeared alongside offensive posts, highlighting the risks of a new form of “targeted” advertising.

The cancellations follow complaints on Twitter and from women’s rights organisations over the publication of misogynistic content, including images of abused women, on the social networking site.

Adverts for Japanese carmaker Nissan, Nationwide, the UK’s largest building society, Unilever’s Dove skincare brand, were automatically placed next to the offensive images that Facebook users either sought out or stumbled upon accidentally. To the companies’ embarrassment, screenshots juxtaposing the misogynistic images with their products were then widely circulated.

Nationwide said it had pulled its Facebook adverts pending resolution of the situation. Dove said it was working with Facebook to have the offensive content removed and “refine our [ad] targeting terms in case any further pages like these are created”.

The backlash “feels like a watershed moment for Facebook”, said Christian Purser, head of digital at ad agency M&C Saatchi. “They do have to take responsibility for content if they are to continue growing their advertising.”

Bob Wootton, at ISBA, which represents major advertisers in the UK, said: “The reputational damage that appearing next to these unfortunate placements can inflict can very quickly outstrip what is a tiny media cost.”

He added that Facebook and other websites, which have identified targeted advertising as a lucrative revenue source, need to come up with a “technological solution” that does not “take advertising in any area where there is a likely [reputational] risk”.

In the first three months of this year, Facebook generated revenues of $1.46bn, a 38 per cent rise over the same period a year ago, as it rolled out new tools allowing advertisers to target individual users.

Facebook said on Tuesday that the vast majority of the misogynistic content had been removed from its site. It is facing calls to review how it polices the site’s pages.

Laura Bates, founder of the Everyday Sexism Project, said there were many more examples of similarly distasteful images that, despite user complaints, had not been removed.

Facebook notes that with almost 100bn pages on its site, identifying and removing offensive content can take time.

Last week almost 100 women’s organisations wrote an open letter to Facebook to demand better policing . It also called on Facebook users to complain to brands whose ads had appeared next to controversial content.

Separately, online ads for mobile operator Vodafone inadvertently appeared next to a YouTube video in which al-Qaeda sympathisers called for jihad. Vodafone said it had been unaware of the situation and was “understandably concerned”.

 http://www.ft.com/cms/s/0/d1e74ee8-c7ae-11e2-be27-00144feab7de.html...

Views: 251

Replies to This Discussion

awe, poor f book

RSS

"Destroying the New World Order"

TOP CONTENT THIS WEEK

THANK YOU FOR SUPPORTING THE SITE!

mobile page

12160.info/m

12160 Administrators

 

Latest Activity

cheeki kea posted a photo
yesterday
Burbia posted a video

Strange Videos That Expose Something Massive

#disturbing #video #strange #scary #scaryvideos #strangevideos This is a compilation of the most disturbing videos on the internet, not only...
yesterday
Doc Vega posted blog posts
Tuesday
Burbia commented on Burbia's video
Tuesday
Burbia posted a video

SUPEROLA & THE LOST BURGERS

This Game is RUBBISH !
Tuesday
Doc Vega posted a blog post
Saturday
pohonemas33 team commented on tjdavis's photo
Thumbnail

DejaVu

"nice very goodjob, i wish you can visit official situs pohonemas33"
Saturday
Sandy posted a photo
Saturday
Doc Vega posted a blog post
Jul 25
Saint Quinn favorited Burbia's video
Jul 24
Doc Vega posted blog posts
Jul 24
Burbia commented on tjdavis's blog post The Jewish Couple That Taught Bob Dylan Hebrew and Introduced Him to Zionism
"Haaretz put this story behind a pay wall. Sali Ariel and Terry Noble were the names of the couple…"
Jul 23
William Heckman is now a member of 12160 Social Network
Jul 23
cheeki kea commented on tjdavis's photo
Jul 23
cheeki kea commented on cheeki kea's video
Thumbnail

This Woman DESTROYED Harley-Davidson's Future Forever

"It's a sad day on the highway. But I guess the show must go on. Watch out for the ruination of…"
Jul 23
cheeki kea posted a video

This Woman DESTROYED Harley-Davidson's Future Forever

This Woman DESTROYED Harley-Davidson's Future ForeverWelcome to Ride Radar – Your Frontline Source for Motorcycle Deals, Trends & Market Mayhem.Looking for t...
Jul 23
tjdavis posted a photo
Jul 23
Burbia posted a status
"Who knew releasing the MLK files and literally deflecting, it ends up implicating himself with the Epstein Files."
Jul 21
Burbia posted a video

Dan Bilzerian DEMOLISHES MAGA Nutjob Patrick Bet-David on His Own Show

Watch as two powerhouse personalities collide in this no-holds-barred debate on one of the world’s most contentious issues. Patrick Bet-David, known for his ...
Jul 21
Doc Vega's 7 blog posts were featured
Jul 20

© 2025   Created by truth.   Powered by

Badges  |  Report an Issue  |  Terms of Service

content and site copyright 12160.info 2007-2019 - all rights reserved. unless otherwise noted