Mobile phones and social networks are not so much about communication. It's more about controlling us.

A Backlash

"Think that Facebook, Twitter, Instagram and their ilk are out of control, and you would like to regain some of the privacy you once enjoyed? Help may be at hand in the form of "antisocial networking" – a clutch of new apps and websites designed to hide you from the seemingly irresistible march of technological intrusion.

Proudly billing itself as "the antisocial network", Cloak works by turning social media against itself, mining real-time geographical location data from Facebook, Twitter, Instagram and Foursquare accounts to warn you if your "friends" are nearby. This enables you to take a different route and avoid meeting them. While it may be of particular use to cheating spouses, its creators insist that its purpose is broad: "Avoid exes, co-workers, that guy who likes to stop and chat, anyone you'd rather not run into," it says."

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