Some people call it personality-based advertising, but others call it invasion of privacy.
Do you know how is it that those pesky, targeted ads that follow you everywhere you go online actually work?
We are already so accustomed that we hardly notice it, but seeing ads for products and services that you just searched is still uncomfortable, when not annoying.
Where did you get that information? How do they manage to appear on absolutely all your devices?
Why do they give you the rattle for weeks, even if you have already bought the product that is advertised?
There is no doubt that online advertising has become increasingly precise and persistent, not in vain it is the main source of income of most of the technology giants, such as Facebook and Google.
Marketing specialists and advertising technology companies compile this data to have a precise profile of our movements in all the devices.
The technology is already so sophisticated that you can even know how interested you are in a given purchase, pondering the insistence with which ads will appear on the subject.