Facebook Is Keeping Track of What You Buy at the Drugstore
Nevermind: Facebook Is Keeping Track of What You Buy at the Drugstore
It took Facebook about six months to start using all that offline consumer data it's made deals for more than just "research" and put all thats rewards cards information to good lucrative use. With its new "ad effectiveness" program Facebook will serve specific ads that reflect your specific offline shopping habits, a set-up that ranges from creepy to uncomfortable. Since announcing its partnership with Datalogix, a company that uses rewards cards data from drugstores to track what people buy in offline retail stores, Facebook has partnered up with two similar firms Epsilon and Acxiom and has now started using all this information to serve more accurate ads, according to The New York Times's Somini Sengupta. more theatlanticwire.com
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Replies to This Discussion
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Permalink Reply by Central Scrutinizer on
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now what they gonna do with all my Trojans & Budweiser receipts????....dang
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Permalink Reply by Just Bill on
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I bailed out of Facebook almost two years ago ... what's taking you guys so long? I got back a bit of my privacy and the only "cost" to me was to not be able to post comments to some websites that use Facebook for sign ups. That bugs me a tiny bit ... but only a little. I'm not about to sign up to Facebook in order to post a comment. They need my comments more than I need them.
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ya, I thought i was "off, out, deleted" on Feceb00k too.....go ahead and try and log in w/ your old name & pword, bet your magically in like Flynn ;) Happened to me, been off that thing for about 18-20 months, did all the crap one is supposed to do when opting out. Happened to get a login page here recently for a comment, and old cookies filled it all in, I clicked log-in, thinking it would be usesless....instead I got a page with big ass fonts saying
"Welcome Back, We've missed you"
......that alone creeped me the F out....haven't been back since....
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